Barking Up The Wrong Tree: Where is your biggest check?
When it comes to doing business in your city, what has been your experience? Where did your biggest opportunities and paychecks come from? Do you find yourself doing business with people locally, nationally or globally?
I live in New York – the City that never sleeps. People come from all over the world to stake their claim and create legacy wealth. With all of this access to capital, isn’t it interesting that my business is not fueled by New Yorkers. My V.I.P clients come from the West Coast, my Blue Chip (mid-level) clients come from the Midwest and my Try and Buyers come from the DC/Maryland/Virginia area.
In order to render high quality service, I am constantly doing research on my target audience. I’ve discovered that it is necessary to dig deeper than the general questions of, who they are? What problems do they have that I can solve? Where do they hang out? What do they read?
Going below the surface has enabled me to connect directly with my ideal client. When I attend and speak in conferences, opportunities to create joint ventures with other business owners emerged. When you look at your client base and your service offering, who are the current buyers? Who needs what you have and where they are geographically located? Make sure you include this in your marketing plan; this can literally mean the WORLD of a difference.
Check out this article from Bloomberg Business Week: Women and Wall Street.
Countries which are best for Women in Business Women empowerment has been one of the major criteria for discussion over a period of years. A trend that began from gaining voting rights in USA, proceeding to a grapple in liberty of clothing and finally in establishing itself in the market of businesses, it has been a long journey. http://tinyurl.com/4b9bqey