The business building process has many levels, and many people come to me for coaching for visibility and marketing strategies that open doors but they complain about the fear of charging what they are worth.

I believe that Fame and Fortune are twin sisters. Don’t run for the spotlight to be seen, but you fear charging because you believe that charging will keep you from getting your foot in the door. In my experience and observation- professionals get paid, amateurs get swayed.

Choose which one you want for your brand and business and let’s get this money.

It’s normal to feel empathy or sympathy for those who are struggling financially. Luckily, with the career you’ve chosen of providing useful information, you can help those people succeed.

You’ll feel good about yourself and the ones you help will be lifelong customers. You’ll both benefit from the help you give. As an entrepreneur who is in the business of helping others achieve success in whatever niche you’re leading, you should go above and beyond.

That doesn’t mean giving away all of your knowledge and secrets for free, but the products you do offer should have meat in the content and go beyond a simple freebie that you secured from the Internet.

You can use much of the free information you research on the ‘net to help others. There’s so much data on just about any topic you can imagine that you can share it with others and they’ll be grateful for it.

When you’re an entrepreneur, you’re considered a leader – and leaders can be assured of their continued success by helping others. One of the best ways to be a leader is to share the knowledge and experience you already have.

Your customers are looking for something of value, so you have to be able to discern what they consider valuable. It’s a waste of time to try helping them with something they don’t need or want help with.

Well thought-out blog posts, an easy-to-maneuver website and periodic specials where you offer past information products at a premium price is a good way to share your resources and make your customers aware of unique products and opportunities.

Another way to help others struggling for success is to offer feedback. The criticism should be constructive and transparent, helping improve what they’ve already accomplished rather than destructive criticism that can shatter their dreams.

Introducing your customers to other entrepreneurs and websites or blogs is also a great way to help others. If you know of another entrepreneur or guru who specializes in or offers something your client may feel is important, make sure the client knows about it.

When a client has overcome a particular obstacle or has come up with a new way of doing something, recognize him by mentioning him in a blog post, inviting him to a podcast presentation, or any other method that will extol what he’s accomplished.

It’s not always easy to help others who are experiencing hardships. You’ll have freebie seekers who will test your patience. But the connections with those willing to work hard toward their goals and pay a fair amount for the guidance are the foundation of your success and it makes sense to cultivate those relationships.

Beware of Chronic Freebie Seekers

Just as there are unethical entrepreneurs, there are also unethical customers who constantly want something for nothing. You have to realize that you’re worthy of getting paid for the solutions and guidance you offer and find a way to help them see that – or send them away.

The true freebie seeker has no intention of paying for anything. It seems that their goal in life is to waste your time until you give them something of value just to get rid of them. When you offer a product online, you do it as a way to accrue clients for future products and to create interest in your product from paying customers.

But there are always a few freebie seekers who show up, looking to grab anything free you might offer – plus the products you expect payment for. You can try to convert these freebie seekers into paying customers by helping them see the value of your product and how it’s going to help them succeed, or attempt to protect your business from wasting time and effort on them.

Need a coach email us to get on the schedule for Money and Marketing support. We want you to be seen, heard, and heavily compensated. lucinda@lucindacross.com

A free offer can be one of your best marketing tools. But you should know that the word free will attract those who never intend to pay for anything you offer. It’s a mindset most of us don’t understand and it can truly damage your business efforts if you don’t protect yourself from it.

First, you should know how the freebie seekers operate. You’ll see them as repeat responders to free offers, but can drag your conversion rates to lower levels than they truly are.

Free offers that are only targeted to your paying list of customers (through a newsletter or blog post) reduce the amount of freebie seekers you may receive. But when you post free offers on social media, you can expect the percentage of freebie seekers to increase considerably.

When you post a free offer that’s contingent on a subscription to your newsletter, be prepared for the freebie seekers to immediately unsubscribe as soon as they download the free offer.

Research methods that other successful entrepreneurs use to stop freebie seekers from wasting their time and effort. For example, check out alternatives to free offers when trying to attract clients. By reducing your percentage of freebie seekers, you’ll be taking a big step in helping your business grow and prosper.

To Alleviate Guilt, Serve Your Audience Well

As an entrepreneur, there are many tried and true ways that you can serve your audience and help grow your own business as well. You don’t have to feel guilty about your own success when you know your clients are prospering from your efforts.

One way you can know that your audience is benefiting from your efforts is to define a particular group rather than attempting to appeal to everyone. It’s like shooting an arrow haphazardly without really aiming. You’ll surely miss the target and hit something you didn’t mean to.

But when you have a target audience, you’ll know exactly what to offer that they will like and enjoy. It’s the best way to invest your time, money and efforts and accurately promote your own business, too.

Need a coach email us to get on the schedule for Money and Marketing support. We want you to be seen, heard, and heavily compensated. lucinda@lucindacross.com

Having empathy for your audience is another way to alleviate guilt. When you show empathy, you’ll build a group of customers who clearly appreciate what you’ve done and what you’re doing for them.

When you do everything you can to help others in the business, you’re likely going to alleviate any guilt you may have for your own successes and be able to focus on improving your own goals for success and happiness.

Defining your target audience helps you know exactly what to offer them. You won’t be wasting your time and effort going down the wrong path of research and development, but will accomplish more in a shorter amount of time.

The relationships you strive to build within your targeted audience also help alleviate any guilt you may feel for your current success. Watching others’ businesses grow with help from the information you offered is the surest way to boost your confidence and take your business to the next level.

Serving your audience as well as you can also mean that you can better identify opportunities for yourself and for them. You’ll be able to gradually build your business to the level you want and achieve goals on the way up. There’s no guilt involved when you learn how to serve your audience well.

Need a coach email us to get on the schedule for Money and Marketing support. We want you to be seen, heard, and heavily compensated. lucinda@lucindacross.com

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