One of the most important assets you can develop for your business is a powerful brand. Brands are the culmination of who you are, how you’re different from your competition, and why a buyer should do business with you.
Ask yourself why should they do business with you versus your competitor? What is your signature style, look, feel, way of delivery?
Whether you’re a seasoned biz owner or small start-up, a brand has tremendous impact. Besides having a business plan, you need to establish a business brand. Branding you as an individual or your business is something you should start working on to build momentum and longevity.