Horton Hears a WHO and you should to: Referral Building

In the past three years I have been referred to my long term clients from people and places that I did not expect. I was also invited to the most favorable events to keynote that granted me access to other high paying opportunities.

I am here to tell you that going after the big fish is not where the “WHO’s” may be attending.  The bigger venues may have the “The Jones’s” with larger visibility, but also the larger EGO’s.   “The Jones’s” are also less likely to become a client or refer business to you because there might be a chance that you attain more, reach more or possibly do more than they can or willing to do themselves.

As I was reading to my daughter last night, light bulbs, sparks and a fire alarms went off in my head as I thought about the moral of the story,  “Horton Hears A Who!” written by Dr. Seuss’. In the book it reminds us “A person’s a person, no matter how small.” Horton the elephant hears a noise coming from a dust mote in a flower! Within the tiny dust mote exists the world of the WHO’s. No one believes Horton. They think he’s crazy, but then the WHO’s come together to make enough noise to be heard. The moral of the story is a person’s a person, no matter how small.

How does this relate to how you are doing business and referral building? Horton was protecting this small speck that rested right on his nose, and he was the only one that could hear the small speck needs wants and problems.

How are you listening to your small specks needs, wants and problems? Horton also provided safety for them.

How are you providing value? The other thing that the small speck possessed was the power of influence; he was the mayor of this small world of Whoville. Who has the power of influence that can fill your funnel pipeline with long- term and loyal clients?  The mayor of the world of Whoville was able to get the other small specks to come together to make enough noise to be heard by those who did not believe in what Horton was doing.

How can you begin to foster relations with those who have a circle of influence to support your mission, vision or cause?

There are so many revelations in this one story.  Here is a few that are quite obvious. I want you to think about how this relates to you.

  • Are you chasing the Jones’s, and passing the WHO’s?
  • Are you aware of the opportunities that are in front of you?
  • Are you over looking someone or something that has the power of influence to make enough noise to support you in Playing Big?
  • Do you truly believe in yourself when everyone else thinks you’re crazy?
  • Do you make your clients feel like they are part of your inner circle?

Just a note: When it comes to referral building and client attraction, make sure you are not missing the prospects right on your nose.  The ones who believe in you, support you, refer you and most of all become long term clients.

While your competition is overlooking the small specks and going after the “Jones’s”, make sure you keep your ears and eyes open for the WHO’s. The WHO’s that have access to open doors for you that no one else is aware of. “A person is a person no matter how small”.

Lucinda is opening her doors for Women’s month to provide FREE 20min brainstorm sessions.  Click here to make your appointment only the first 20 will be placed in the RUSH appt for March.

click here to make your appt NOW.

Ghost Busters: Napoleon Hill’s 6 Ghost Of Fears

Many people have read this awesome book by Napoleon Hill called Think and Grow Rich. Many of us have not become rich after reading it.  I thought if I read the book over and over again, I would one day get the “think” part right.
I was in for a surprise, just like most people I skimmed through the book looking for the golden nuggets, and missed the biggest nuggets of all, how to overcome the six ghost of fear in order to live a rich lifestyle.

Becoming rich is more than financial gain.  In order to live a “rich” life, mentally, physically, spiritually, emotionally, personally, and professionally, involved me examining my inner core to see which of the six fears I had, and which ones were hiding behind the ego.

Who did I call to help me? I called the Ghost Busters. I prayed and fasted against the following ghosts:
Poverty  and Criticism. When I overcame the Poverty mindset, I received my business concept and I meet my business coaches Andrew Morrison and Kadena Tate. When I overcame criticism, I was able to establish powerful and profitable relationships. I was able to have a personal relationship with God. When you are ready to release your fears, you will enter in the land of opportunity and the land of more than enough.

According to, fear is a power that hinders people to take action. In the last chapter of ‘Think and Grow Rich’, Napoleon Hill teaches how you can free yourself from indecision, doubt and fear.
” Fears are nothing more than states of Mind. ” Napoleon Hill

Download your free copy of Napoleon Hill’s Think and Grow Rich by clicking here. I challenge you to examine which fears you need to outwit and overcome.  Call the Ghost Busters (prayers, fasting, counsel, meditating, affirmations, etc.) do whatever you need to do to release yourself to be rich.

We love to hear your thoughts and comments so please spend the next 60 seconds sharing your thoughts.

Barking Up The Wrong Tree: Where is your biggest check?

Barking Up The Wrong Tree: Where is your biggest check?

When it comes to doing business in your city, what has been your experience?  Where did your biggest opportunities and paychecks come from? Do you find yourself doing business with people locally, nationally or globally?

I live in New York – the City that never sleeps. People come from all over the world to stake their claim and create legacy wealth.  With all of this access to capital, isn’t it interesting that my business is not fueled by New Yorkers.  My V.I.P clients come from the West Coast, my Blue Chip (mid-level) clients come from the Midwest and my Try and Buyers come from the DC/Maryland/Virginia area.

In order to render high quality service, I am constantly doing research on my target audience. I’ve discovered that it is necessary to dig deeper than the general questions of, who they are? What problems do they have that I can solve? Where do they hang out? What do they read?

Going below the surface has enabled me to connect directly with my ideal client. When I attend and speak in conferences, opportunities to create joint ventures with other business owners emerged. When you look at your client base and your service offering, who are the current buyers? Who needs what you have and where they are geographically located? Make sure you include this in your marketing plan; this can literally mean the WORLD of a difference.

Check out this article from Bloomberg  Business Week: Women and Wall Street.

Countries which are best for Women in Business Women empowerment has been one of the major criteria for discussion over a period of years. A trend that began from gaining voting rights in USA, proceeding to a grapple in liberty of clothing and finally in establishing itself in the market of businesses, it has been a long journey.

Super Tired Mom

As a mother of three, I realize that it takes a lot of mental stability to get through each and every day. The daily regimen of being a mother, wife, business owner, cook, maid, etc. is quite demanding and at times overwhelming.  I am fortunate enough to have a husband, yet honestly, at times that seems to add to the pressure.  My intention is always to provide the WHOLE family with the sufficient amount of attention and loving support they need.   Sometimes, this takes a toll on the business of being a mom and the functions of running a business.

I decided that in order for me to stay sane and keep a smile on my face I needed to engage in self-care. The first step was to look at my thoughts and the corresponding effect on my life.  D.N.A of Excellence is my daily mental workout, and ensures consistent grooming of my thoughts.  Just like the body, if you do not take care of the mind it will begin to sag and drag.

What Category do you fit?

Category A: Business is booming, this is your best year, you have seen tremendous growth, clients are knocking down your door, you have systems in place, a virtual assistant or two, you have really found your comfort spot in your industry doing what you love to do.  Everything is running smooth at home and the kids are just so warm and fuzzy.


Category B: You are wondering what you are going to do to get clients, make money, sell more products or get the clients you want.  You are questioning if you should get a job but feel like if you had the right instructions or placed in the right direction you could skyrocket.  Your husband is on your back asking you about your business progress, your kids are being slightly neglected because you are constantly thinking about what to do next in your business so you are glued to your laptop, cell phone or business book.


Category C: You have had it with your job! You really want to lose your religion and tell them how you really feel, or you have been laid off and you are devastated that you don’t have a check but happy that you don’t work there anymore and wondering how you are going to have to cut down some luxuries such as the trips to the salon, manicures, pedicures, dining out, going to the movies. You are not sure if you should downgrade your car, cancel your gym membership, pawn valuables, have an estate sale, or your unemployment is about to be cut off in a few weeks and you feel pressured to act quickly.

As a marketing strategist and lifestyle mentor, I have been blessed to be able to help lots of women and mom entrepreneurs, and one thing I know for sure is those who are most successful operate from a smart and well-executed plan.

And those who find themselves struggling do so because often they are “winging it.”
Let’s be completely transparent with each other; do you have a clear, concise and strategic marketing plan, or strategic action plan designed to help you become an indispensable Trail Blazer this year?

If you are shaking your head “no,” you’re in the right place at the right time, because I can help.I am pleased to introduce “The D.N.A of Excellence: Renewing the Creative Fire!”

This customized program will help you:
* Clarify your 2011 goals
* Reset your thinking and expand your vision for what is possible
* Provide you with a step-by-step guide for the next twelve months
* Introduce you to marketing strategies that will help put you in front of your ideal target audience
* Show you how to leverage your skills and talents so you can create multiple streams of income
* Identify your big-stretch goal and give you a formula for reaching it

This offer is for a limited time only and limited to TEN people. Stop making excuses, this is your chance to “get off the sidelines and into the game”. It’s time  to renew that creative fire so that you come out blazing!

If you are ready to reserve your spot CLICK HERE.

Corporate Mom Drop Out or Corporate America: Are you faithful to your vision?

I started out as most mom entrepreneurs, frustrated with my job, wanting to pursue my dreams, make more money, and do what I wanted to do, when I wanted to do it, and however I wanted to do it.  I rebelled and left Mr. Corporate America to see if I could make it without him.  It has been over 7 years now and I have not returned.  I now have the freedom and flexibility I craved. On the business front, I deliver inspiring keynotes, coach women business owners and mompreneurs. On the home front, I am able to enjoy my family  and play with my little 9mth old at the mommy and me events during the week.

I don’t know about you, but the relationship I had with Mr. C (Corporate America) was abusive.

He kept me from my children, kept me from my friends and family, and most of all kept me from being me. Mr. C made it clear that he wanted 50years of my life.  He never really acknowledged my talents and he personally did not care.  He told me I could only be sick a few times a year, I could eat once a day when he said so. He told me what to wear, how to talk and when to talk. He gave me money every two weeks, just enough to survive and told me that I had to show up rain, sleet, hail or snow. I will never forget the day he told me that I could only take 14 days out of the year, and had the nerve to call it a vacation…

I have been tempted to cheat on my vision when times were rough, when I suddenly became a single parent with 2 small children, when my lights were turned off, when my computer crashed while working on a clients 30 page business plan, when my car was towed for tickets, not once, not twice but three times for over $1000 each time, only because the signs in the city were hard to read, when all I wanted to do was attend a networking event for free. In the midst of it all, and despite of it all, I had to believe that I was going through a process of preparation.

When Mr. C came knocking at my door, with flowers and candy, with new positions and promotions, I had to stand firm on my decision and make this thing called VISION work.  I needed to hang around visionaries, listen to visionaries, and eat with visionaries who were not my peers, but at a level that I wanted to get to.

You will be tried, tested and tempted when it comes to your Vision.  When the going get rough, when the roads get rocky. Are you willing to wipe off the dust, dry your eyes and keep on keeping on?

Be committed and intrinsically motivated.  Write your vision down and start with the end in mind.  What does the big picture look like? Write the vision, cut and paste the vision, record the vision, do whatever legally, morally and ethically that you need to do so that the provision can show up. What one person can do, anyone can do if the desire and passion is there. I believe in you and in the beauty of your dreams.  When you get sick and tired of being sick and tired, you will take action.  I trust that when you do, you will join me, Lucinda Cross…. together we will create a business beyond your wildest dreams!

Sign up for the D. N. A of Excellence “Renewing The Creative Fire” 6 week program.  Sign up now for the early bird special.

Dr. Soaries on “Doing What You Love”

In the book Corporate Mom Drop Outs (yes, my first book), it talks about, boosting your business and growing the seed, the financial seed. Here is a snippet, and an awesome video from Dr. Soaries on “Doing What You Love”,  that really inspires me to continue being my best and doing my best.

Page 50. First Trimester: Woman on a Hunt!

The impact of technology, globalization and flatter organizational structures has changed the paradigm of career paths. That’s why employees create and manage their own career avenues in different ways just to getthe promotion they want. Developing a correct promotion plan is the key to achieving a dream. As a business owner and a Corporate Mom Dropout you have the opportunity to create your own salary, your own promotionsand bonuses.

There is no job description; only a biography that you create and build upon based on your experiences. Since you’re already an expert in your field and love what you do, what can you do to take the business to the next level?
The following are some helpful hints in boosting your business and growing the seed.

1. Have a revolutionary mindset and be sanguine. As you go through the process of establishing your business credibility, rely only on yourself when facing obstacles and be positive in dealing with them. Show confidence and leadership skills.

2. Develop mentoring relationships. Build relationships with people in higher positions in your industry,  they’ll easily notice your potential and dedication to your business and can shorten the learning curve. This also helps with getting your business visibility and added credibility based on who your mentor is.  Mentors can give you business guidance, and they can be great sources of information.

3. Display professionalism. Deliver top output and earn a reputation for being dependable, professional and cooperative. Professionalism doesn’t encompass work performance alone but also self-image and brand image. Dress your business smartly and neatly. Make sure you live your message and over deliver.

4. Practice self-promotion. Modesty is a virtue, but you need to be known, sell yourself by telling your accomplishments and contributionsto the ones you’ve helped. You have to learn to express your thoughts in an eloquent and assertive way so that the opportunity to get the self-paid promotion won’t be missed.  Become a money magnet or as Fabienne Fredrickson would say, “Attract Clients Like Crazy”.

5. Expand knowledge and skills. In a fast-paced industry acquiring new knowledge and skills in areas critical to the organization is one of the best ways to get ahead of the competition because it keeps you marketable.

To purchase your copy of Corporate Mom Drop Outs and hear what Fabienne Fredrickson, Sophronia Scott and 20 others have to say click here to buy now.

View this video for further inspiration with Dr. Soaries on “Doing What You Love”.

Iyanla, Oprah and Lucinda: The Law of Opportunity

Harpo Studios (OWN Network)

I watched the Oprah and Iyanla Vanzant interview last week, and as I sat with my pen and pad in hand, I started see some valuable lessons of the Law of Opportunity being revealed to me.  I rarely watch television, but I could not resist watching two of my favorite role models talk it out.  I learned a valuable lesson in those 45 minutes. When you say your ready, are you really aware of what ready means.

According to the online Websters Dictionary, Ready means 1. (adj) poised for action2. (adj) completely prepared or in condition for immediate action or use or progress3. (adj) immediately available,4. (adj) mentally disposed.  When Iyanla said she was ready, she really wasn’t. When you say your ready are you really ready?

Are you poised for action?

Are you prepared?

Are you available to be used?

Are you mentally disposed or willing to step up?

I am ready to take on the course, challenge or opportunity that is presenting itself. I am ready for the blessing. I am ready for the preparation and pruning for what ready calls for. I am ready to be used. I am available to be used. I am willing to play a bigger game and step it up.

Being ready is the key to opportunity. Many opportunities present itself, and if we are not focused and using discernment, we may put ourselves in a position to call ourselves “crazy” (over 5 times) on National T.V.

Can we honestly say we are ready for an opportunity or do we think we are ready? Can we stand to be blessed? Are we willing to be loyal to the process and not try to rush, force or present ultimatums in order to speed up the process?  As I was watching the interview, I had to stop and write notes on what the key lessons were for my life and my success.

Here are seven lessons I learned:

1.    Preparation: is necessary, I must be willing to be pruned and seasoned.  I must move in the spirit of excellence and continue to sharpen my sword.

2.    Stay humble and meek: understanding there are things I do not know. Willing to learn and willing to be patient and not pushy.  Open for constructive criticism and able to accept change.

3.    Stay Drama FREE Emotionally: leave my drama and my issues at home.  Not allowing my issues and my inner drama to interfere with my opportunities.

4.    Be the best ME: Never to seek validation from anyone, not everyone is going to like me and they are not supposed to. Asking or waiting for someone to say they “Like” me is not mentally poised.  The good always speaks for itself and needs no recognition. Continue to do good when no one is looking.

5.    Loyalty: All that glitters is not gold, just because the grass looks greener on the other side of the road, does not necessarily mean it is fertile ground.  Loyalty to self and to those who believe in nurturing you and not stunting your growth is important on the road to the “Land of more than enough”. Stay true and loyal to yourself.

6.    Pray for spiritual discernment: Ask God to direct your steps and confirm your direction. Pray for clarity.  Ask God for his will and his way to be done.

7.   Forgive yourself first: Apologize to you first, apologize to you first and I repeat apologize to you.  Apologize for not believing in yourself, in not trusting yourself, in not honoring yourself, in not valuing your boundaries and sticking to your morals, for saying yes when you wanted to say no, for being quiet when you wanted to speak up, forgive yourself for being emotionally attached, for allowing the EGO to move in, for not letting go of the past, for not valuing your valley, and for not listening to God.  I apologize Lucinda.

Here is the link to the interview, make sure you visit us back and post your 3-5 lessons. We all can support each other during our pruning and preparation process.

Sidebar: Oprah’s producers if you are ready for some fresh content, I am ready to fly out to Chicago asap. 🙂

Video clip : Iyanla and Oprah

Full article click HERE

Your Fantastic For…part 1: The Forecaster

Hire your Fantastic For ( yes i spelled it right) For not Four. Forecaster who is your Visionary, Forerunner which is your Implementer, Forewoman which is your Leader and your Forward which is your Activator.

Here is what your Forecaster (Visionary) should look like:

In the dictionary, a visionary is defined as a person with unusual foresight and the ability to see ahead. Whenever we are in a position of leadership, we carry that responsibility, whether we like it or not. Your Forecaster should encompass the following traits:

1. Educated Thinker: Your Forecaster should be well educated on your industry and able to take the research and information on your industry and pick the current trends before anyone else.  Forecasters are highly visible and excellent communicators, they see new products that you should create and new markets you should enter.

2. Reinforces: Your Forecaster is also the one who works on the strategic LONG TERM plan.  Your Forecaster reminds you of the business goals and makes sure that everyone on your team is in alignment with the goals. They are not the ones managing the team but they are the ones who remind you to fill a void so that the goals can get completed.

3. Results Driven: Your Forecaster is motivated by seeing an increase in revenues, earnings and market share. If you are not increasing in any of the mentioned areas then you may need to restructure your plan or rehire a new Forecaster.

A true forecaster has to keep moving forward. If you want to run your business like a business, you have to choose whether you will be a 2 star or 5 star brand.  5 Star brands have high profile Forecasters.

Failing to hire a visionary can hurt your business, and bleed it dry. If you don’t have a vision, if you don’t have clear goals your business will become stagnant. Without a vision and Visionary who is supporting the vision of the business, it’s hard to convince joint venture partners and investors to give you an opportunity to grow financially.  With your Forecaster in place you can play in the Big League.

Check back to hear more about the Forerunner.  Sign up on my e-list so that you can get a chance to receive special announcements, discounts and online and offline event information.

I am one of BABBLE’S TOP 50 • 2011 Mompreneurs

Lucinda Cross | Corporate Mom Dropouts

Top 50 Mompreneurs of 2011: Lucinda Cross Corporate Mom Dropouts


Corporate Mom Dropouts, a book, blog and coaching service designed to help working moms create the balance between managing a career and family.

Location: Westchester, New York
Children: Two sons, 4 months and 9, daughter, 6 • Age: 33

Inspiration: In 2005, working in risk management, Cross was burnt out. “I realized I had no relationship with my kids,” she says. “I was spending less than 45 minutes a day with them. There was no attention or affection for my spouse, either, because there was none of me left at the end of the day. I had to change that.”

Perspiration: With no clients or connections, and in the midst of a marital separation, Cross sought help. She found a career mentor, asked friends and family to help babysit, quit her day job and started an unpaid internship to learn the basics of consulting. “There were times when there was no money coming in, but going back to never seeing my kids was never an option,” she says. It was hard to hook clients at first. But once word got out there was someone was helping moms start their own companies, clients started flooding in.

Success: Cross released her first book, Corporate Mom Dropouts, in 2009.

Read more and comment at :

Does Your Blog Need A Face Lift?

4 Things You Can Do To Boost Your Blog

1. Be brief and to the point as much as possible

Cutting down the number of words used to pass a message without distorting it is so vital. You have to be sensitive that some readers are commonly put off by the use of over communicating to express a point.

Being concise is very important as it facilitates the concentration and focus on a story by an individual. Keep in mind that busy readers are likely to read and comprehend on a story that is brief and to the point. Follow the “K.I.S.S” rule (keep it short and sweet).

2. Uphold accuracy


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