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Are You Googlelicious?

Google Alerts is ‘email updates’ of the latest relevant Google results (web, news, etc.) based on your choice of query or topic. It distills the results from the first 20 or so pages of its search engine results and sends you the alert. The most important aspect of being on the web is your online reputation. Making sure that the information regarding yourself and your business is Good and True and not anything, that is going to hurt you or your business. Now, there are many different aspects of reputation monitoring, and one in particular is Google Alerts.

As a business owner whose specialty is marketing, Google Alerts is a tool that I cannot live without. I get to find out about my clients and their competition, see if anyone is plagiarizing their content, and see who is searching for them. Google Alerts is the ultimate internet spy.

Here are some ways I use the service to save me lots of time and energy marketing in the wrong places.

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Reserved Parking for Your Keywords

Keywords and keyword phrases are words and/or phrases the search engines look for when they search your site or blog or article.

Search engines only work if they can return relevant content to the people who are using them to search, so it’s very important to them to find articles that go well with the search terms people insert in the search box.

Search engines look for keywords in several places:

  • In the metatags at the beginning of a web page
  • Within the header tags of a web page or article
  • In the body of text on a web page, especially in the first paragraph and the last paragraph or of your site or article.

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Why Reinvent The Wheel? Replicate a Money Making Model

There are many different ways to make money on the internet. Instead of trying to reinvent the wheel, the fastest and easiest way to ensure your success is to replicate a model that’s already proven to make money. Here are a few models to look at.

1. The Informational Website

The informational website is based on giving away free information. It’s primary source of income is AdSense, advertising and affiliate product sales.

For example, if you were to start a small website on fishing, put up 50 articles about various fishing tips and techniques and populated it with AdSense ads, you’d very likely get decent traffic as well as make a decent amount of money.

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4 Tips to Creating Knock-Out Content

Producing content on a consistent basis can be very challenging and you may find yourself pulling your hair out when it comes time to writing another article, drafting another blog post, preparing another outline. If you’re not a content producer, sooner or later you’re going to come to the point where you have to ask yourself: “What am I going to write about?” Here are some tips that I use that can help you when it comes to coming up with content ideas.

Tip #1 – Explain an Expert’s Concept

One great way to produce some killer content is to take some of your favorite quotes and expert ideas and use them as discussion topics for your content.

For example, if you’re running a business blog, you might take an idea like Donald Trump’s “it takes as much effort to think small as it does to think big, so you might as well think big”. You can take this quote and turn it into a blog post about goals and planning or thinking big according to millionaires.

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Passive Income Takes Aggressive Actions

For many entrepreneurs, passive income is the holy grail of online and internet marketing. I must say that making money day and night without much effort sure sounds sweet. Unfortunately, there are so many misconceptions around passive income that entrepreneurs often have unrealistic expectations that keep them from having real passive income.

How does passive income work, really? What can you really expect if you want to embark on the journey of creating streams of passive income?

Passive Income Requires Upfront Work to Create and Aggressive Actions

Passive income is a bit like a rocket. It takes a lot of energy to get it off the ground. Once it’s off the ground however, it requires far less energy. The expenditure is no longer on getting the rocket moving, but on steering the rocket.

There are two ways to create passive income: To buy it or to create it. And to create it is a lot of work. There’s no such thing as passive income for nothing.

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Tailor Made Target

I know that most of my clients hear the term target market and target audience but, they still are not quite sure who they are selling to, who they are servicing and where their target audience is located.  Many unfocused business owners spend most of their time attending networking events, conferences, seminars and they leave these events with more business cards, than actual business.  Tailor made target audiences start from identifying why you are in business and what does your ideal prospect want. This will set the pace for your business profits months and years from now.

How do you find your target market? Where do you look for ideas? Once you have a target market in mind, how do you research it?

Here’s two things you can do right now.

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Adapt to Suit Your Business Environment

Be Focused, Stay Flexible

As an entrepreneur, it’s important that you’re able to adapt to your environment and do what’s necessary to make your business succeed. This and staying focused may sound like contradictory concepts, but they’re actually very complimentary.

Most experienced business people agree that business seldom goes as you expect. If you have one plan to generate traffic, one plan about what to sell, one plan about how your business should look and you’re not willing to change strategies, chances are you won’t make it in the long run.

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Your Focus Must Be Laser Sharp

Having laser sharp focus is crucial to your long term success. Having a good idea and sticking with it until it either succeeds of fails is actually a vital skill – A skill that many entrepreneurs unfortunately lack and fail as a result. Many entrepreneurs suffer from a severe disease called the “Shiny Object Syndrome”.

Results Come with Persistence, Not Singular Spurts of Effort

Entrepreneurs often feel powerful spurts of desire, of determination, of feeling like they’re willing to do whatever it takes. Feeling that way for a few days or weeks isn’t an uncommon feeling. However, to really succeed you need to be able to stay motivated and inspired about what you’re doing for months and years at a time.

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Get to know Mark Zuckerberg and his friends

Social Networking Inner Circle

Social networking can seem a little daunting if you’ve never dipped your toes in. There are so many different sites – What is each one about? Which ones should you sign up for? How do you use them?

In this post, you’ll learn enough about each social network to get you started. Thanks to Mark Zuckerberg the CEO for Facebook, we are allowed to connect, make money, entertain and market faster than popping popcorn in the microwave.

Facebook

Facebook is the largest social networking website in the United States and Europe. Its main features are that you can add your friends and stay in touch, as well as see a constant news stream about what’s going on with the people around you.

In many places in the world, “Facebook me” is a common phrase. Being on Facebook will allow you to stay in touch with people you may otherwise slip out of contact with.

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Create a Demand for your Brand

One of the most important assets you can develop for your business is a powerful brand. Brands are the culmination of who you are, how you’re different from your competition, and why a buyer should do business with you.

Ask yourself why should they do business with you versus your competitor? What is your signature style, look, feel, way of delivery?
Whether you’re a seasoned biz owner or small start-up, a brand has tremendous impact. Besides having a business plan, you need to establish a business brand. Branding you as an individual or your business is something you should start working on to build momentum and longevity.

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