People like to know what to buy, why to buy, when to buy, and how.
In terms of writing and content there are 3 styles of writing.
Aristotle talks about persuasive writing: ethos, logos, and pathos.
- Ethos is the style of persuasive writing that appeals to credibility
- Logos is the style of persuasive writing that appeals to logic
- Pathos is the style of persuasive writing that appeals to emotions.
If you are considering writing a compelling sales page. Take a look at this image and start to write compelling copy for your products and services.

Interested in getting help with your copy inbox me at lucinda@lucindacross.com and ask about the Hot Copy session.









Do you remember your childhood dreams? I was inspired after reviewing this video by Randy Pausch on his lecture called “The Last Lecture.”



ACTIVATE! Lucinda Cross: Cross was recently featured on the Tom Joyner Morning Show and announced to be a featured author at The Congressional Black Caucus Author Pavilion in September.
Whatever you do in business and in your day to day life, do your best. Keep in mind that competition is only proof that there is someone, somewhere who is capable of doing what you do. Here is the beauty of competition, you can BE on FIRE and stand out from the rest and make your competition irrelevant. You have indispensable and irreplaceable qualities.