Brand

Counterfeiting the Counterfeit: More Authenticity, Less Scarcity

According to the Wikipedia, a counterfeit is an imitation, usually one that is made with the intent of fraudulently passing it off as genuine…..

Countless opportunities are missed by entrepreneurs thinking they need to be MORE like their competitor, or MORE like someone else to succeed. I ask you to release those thoughts right now.  You are already MORE than enough in your own creative self expression.

We have enough counterfeits, who are counterfeiting the counterfeit.

Your authenticity is precious, priceless and timeless.  You will reach a higher altitude in life by knowing that there is MORE than enough for everyone to be an individual.  Everyone can get a slice of the American pie, if that’s what you desire.

There are plenty of business opportunities for everyone. The Department of Treasury is printing MORE money right now, the wind is still blowing MORE air, the sun is still generating MORE energy, the rain is still watering the harvest so MORE crops can grow. You are still meeting MORE people every day, generating MORE opportunities, and your blood is producing MORE blood cells every day.

The rain is not trying to be the wind, the cat is not trying to be a dog, and a chair is still a chair, even if no one is sitting there. But, a chair is not a house….(I could not resist that line from Luther Vandross song, A House Is Not A Home)

Remember the world works in constant motion. How do you receive and perceive yourself? Are you caught up in someone else’s motion? If things are not working out the way you hoped, you may have to check out who you are showing up as, and how much of YOUR true authenticity is in the mix.  Don’t confuse your vision by trying to live someone else’s.  You may not be moving with the rest of the world. Why? Because you may be trying to be, do and have something that is not in alignment with YOUR authentic flow. Get back on track.

Learn from others, but add MORE of you in the mix.

Sidebar: I like real macaroni and cheese made with real cheese, not processed imitation cheese.  I need the cheese that is made from whole milk, from a real cow.

 

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Brand Leverage: Double the Flavor, Double the Funds

Marketing your business is a must. In my observation the mistake most business owners make is marketing division, versus marketing leverage.

There are so many opportunities for you to get your products or services in the front of your target market. Most business owners over look the opportunities of expanding their reach and their brand awareness by thinking of “I” instead of “we”. You can collaborate and partner up with just about any business online and off.  It all depends on what they are offering, and if there is room to add value to what is not being provided.

Many people look at the competition and see what they are not doing right, when they should be looking at what the competition is doing right and then figuring out ways to create a cross- marketing campaign or joint venture.

For example a coach:

If you are a coach, couldn’t you find a virtual assistant who’d like to offer specific services to your clients in addition to your coaching packages that will help them with implementation?  This can add that extra value that most coaching packages do not include.  Here is your point of differentiation and you are now being marketed without any extra effort or time.

Another example is the graphic designer:

If you are a graphic designer, couldn’t you find a blog/website designer who’d appreciate your service for their clients as they focus on installation and customization of the clients’ website?  This can support your client in getting their logos, banners and custom images created all in one stop shopping.

I want you to think about your product or service offerings and begin to make a list of potential partnerships you can create.  Work smarter by working together.

If you need assistance adding value to your product or service contact us so we can support you in creating a “value added” plan. Use our online scheduler http://tungle.me/lucindacross or email my assistant at assistant@lucindacross.com

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Where is your “Take One” flyer located?

What do you mean you don’t have a “Take One” flyer?

Today is Saturday, and I need you to run out to your nearest Staples, Home Depot, Micheals or stationary store and pick up a brochure display holder, if they are on sale pick up two.

Start to create your “Take One” flyer when you get home.  It should have an awesome graphic , a brief and compelling description of your business, event, product or service.  Make sure you have the Who, What, When, Where and How, to get in contact with you on the flyer.  Place your business email, website and contact number in a seperate color on the flyer so that it stands out. If you are not a designer and you don’t have the software on your computer reach out to someone on getafreelancer.com or some other source you are comfortable working with, find in san diego network it support nearby.

Make sure that you place your flyers in the right places, be creative. Place them in travel agencies, real estate offices, nail salons, beauty salons, barber shops, insurances offices and etc…This will help you expand your reach and provide you with 24/7 marketing without you being present.  You want the “out of sight, on their mind” effect.  Draw people to you by connecting with your local shops and business owners to broaden your reach.  You can not be every where all the time.

Here are some great examples of “Take One” flyers. When you have yours created please share with us by posting the image link in the comments.

These designs were created by: http://www.kristofcreative.com

Make sure you are signed up for our list, we are about to present some exciting opportunities we do not want you to miss.

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Bring Sexy Back Into Your Business


When it comes to the delivery and the appearance of your business product or service, you must dress it up just like you dress yourself.  First impressions mean a lot when it comes to packaging your product or service.  Yes, even a service can be wrapped up nicely and delivered with care.

I want you to think of your business like a wrapped Hersey’s bar.  What you are selling, is the sugar, sweet taste, and the milk chocolate.  When you buy it, it is wrapped in a nice shiny brown wrapping with BOLD silver lettering, and intricately shaped into 12 small squares that are connected, that give you the conveince to break a piece without making a mess.

Opening it is a mouth watering experience; many times you open the candy bar before you even get to your destination.  You know there is a delightful surprise inside that will fulfill your craving for something chocolaty and something sweet.  You convince yourself you have a sweet tooth so that you can go back and get another.

You should think of your business in the same way.  How you package your product or service will either attract or repel prospects.  Look at your business as a total package. When they purchase your products or service,

Is it wrapped nicely?

Is there something shiny that can grab their attention?

Do you have a compelling description that gives them an idea of what to look forward to before they buy, hire you or join your program?

When you look at your business is it sexy enough?

Is your delivery and packaging sweet enough to give them a craving for more?

Do you describe your business in a way that is more than compelling but mouth watering?

Do you have eye catching graphics that draw people in?

Think about ways that you can improve your delivery and packaging of your product or service offerings.  Can you begin to include a customer follow up call in 30days? Can you send inexpensive gifts that show them you appreciate their business? How about adding something extra to give in addition to your products when they purchase it, like a sample of your next product?

Bring sexy back and watch how the emails start to flood in. Make sure you sign up on my list so that you can find out more on my “Bringing Sexy Back into Business” teleclass.

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Who Told You that Brand Stinking Lie?

Brands that are successful have a well defined position in the marketplace. Brands following the hype are just winging it on “a hope and a prayer” that their customer will “get the concept.”

Would you rather base your brand on sound principles and a firm foundation or hype of trying and buying, hoping something will work?

Here are some great Brand Re-Position examples: Gucci, Apple, Tropicana okay how about Ali Brown, Toni Robbins, Les Brown, and Walmart, okay how about Oprah excuse me, the OWN Network?

There is this buzz word called Brand going around and I think people are sitting at the edge of their seats, pinching pennies to try to make sure that their Brand is in order. Every coach and meme is talking about what TO DO; let’s look at what NOT TO DO.
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The Significance of Re-launching, Re-creating and Re-branding

It is understood that serious entrepreneurs who want to thrive in their businesses invest a lot of money regularly in an effort to reinvent themselves. Please don’t do this in haste, take some time to think about the messages you want to project and the message you want perceived.

Side note: Marketing is not branding and branding is not marketing.  You create your brand, and market the brand. Got it?

Re-branding is a very vital element for the success for the business. Unfortunately most of us make detrimental and costly mistakes in the process. Everyone should clearly know the do’s and don’ts when carrying out the brand plan. Keep in mind that it takes time and repetitive efforts before a brand name is established. To avoid frustration of Identity Theft, be patient and take time in establishing a brand name and image. Think about your logo, your colors, and your look and feel. Does your brand need a slight change? A little tweaking? A little more clarity and direction?

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Does Your Blog Need A Face Lift?

4 Things You Can Do To Boost Your Blog

1. Be brief and to the point as much as possible

Cutting down the number of words used to pass a message without distorting it is so vital. You have to be sensitive that some readers are commonly put off by the use of over communicating to express a point.

Being concise is very important as it facilitates the concentration and focus on a story by an individual. Keep in mind that busy readers are likely to read and comprehend on a story that is brief and to the point. Follow the “K.I.S.S” rule (keep it short and sweet).

2. Uphold accuracy

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Article Marketing: Do you have a smoking “SIG”?

If you want to really make your article “SELL” then you’ve got to craft the perfect RESOURCE BOX. This is the “author bio” that is below your article body and it’s also known as your “SIG” (short for SIGnature).

Here are the essential items that should be in your RESOURCE BOX:

  • Your Name: You’d be amazed at how many folks forget to include their name in the RESOURCE BOX. Your name and optional title should be the first thing in your resource box.
  • Your Website Address: in valid URL form. Example: http://Your-Company-Name.com/
  • Your Elevator Pitch: This is 1 to 3 sentences that encapsulates the essence of what makes you and your offering unique. Also known as your USP (Unique Selling Proposition).
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Create a Demand for your Brand

One of the most important assets you can develop for your business is a powerful brand. Brands are the culmination of who you are, how you’re different from your competition, and why a buyer should do business with you.

Ask yourself why should they do business with you versus your competitor? What is your signature style, look, feel, way of delivery?
Whether you’re a seasoned biz owner or small start-up, a brand has tremendous impact. Besides having a business plan, you need to establish a business brand. Branding you as an individual or your business is something you should start working on to build momentum and longevity.

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