Market

Do You Like The Things That Life Is Showing You?

What is your Big ASK? Do You Know?

One of my favorite songs as a child was sung by Diana Ross “Do you know where you’re going to?” 

Do you know where you’re going to?
Do you like the things that life is showing you?
Where are you going to? do you know?
Do you get what you’re hoping for?
When you look behind you there’s no open door
What are you hoping for?
Do you know?
 

Many of you have already invested in getting a copy of The Big ASK so some of this content is going to piggyback many of the principles in the book. (Sidebar: Please take the time to write me a review on Amazon. Reviews on Amazon are like gold nuggets.)  

The one question I get all the time about productivity and The Big ASK is: How do I get clear on my wants, needs, and desires? Having a Big ASK is getting so much emphasis nowadays for two reasons. 

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Do you like the things that life is showing you?

What is your Big ASK? Do You Know?
One of my favorite songs as a child was sung by Diana Ross “Do you know where you’re going to?”
Do you know where you’re going to?
Do you like the things that life is showing you?
Where are you going to? do you know?
Do you get what you’re hoping for?
When you look behind you there’s no open door
What are you hoping for?
Do you know?

Many of you have already invested in getting a copy of The Big ASK
so some of this content is going to piggyback many of the principles in the book.

(Sidebar: Please take the time to write me a review on Amazon. Reviews on Amazon are like gold nuggets.)

The one question I get all the time about productivity and The Big ASK is:

How do I get clear on my wants, needs, and desires?

Having a Big ASK is getting so much emphasis nowadays for two reasons.

One: Many people have serious internal self-defeating thoughts about knowing what they want, feeling comfortable communicating it, and stating it clearly. This is where some businesses fail because they go from not knowing what they want to not knowing what problem to solve for their clients as well.

(my mom used to say, how you do one thing is how you do everything…just think about the patterns we created without even realizing it)

Two: Many of us, I will speak for myself here grew up suppressing my wants, needs, and dreams — even to the extent of feeling guilty about “wanting” something.

(you know the saying from our parents “don’t touch anything, don’t ask for nothing, don’t look at nothing…”)

Most of us learn the power of suppression more than the magic of manifestation in our childhood.

With this in mind, we begin to grow up and feel as if someone will lack because of our wants, desires, and needs…someone else will be deprived because of our clarity.

It is time to free your dreams and visions. It is time for you to take a trip on the wild side. The side that all things are possible. The side that proves that your steps are ordered by God. The side that contradicts your status, class, ethnicity, background, education, and even your own beliefs.

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Build Your Mentorship Dream Team

Eric Thomas

Now is the time to write and approach your dream list of mentors.

There are mentors, then there are “dream list” mentors. Dream list mentors are the mentors you’d pick if you could choose any mentors on the planet. Landing these kinds of “dream list” mentors takes audacity and connections. But it’s certainly doable.

==> How Facebook Landed Bill Gates

When Facebook was still in its infancy with just a few million members, Mark Zuckerberg decided he wanted to make it a platform. He wanted developers to be able to build apps on the platform.

He asked one of his mentors if he could put him in touch with others who’ve developed platforms. His mentor said he might be able to put him in touch with some developers who’ve built a platform in the past.

Zuckerberg said: “I was thinking more along the lines of Bill Gates.”

His mentor scoffed at him. Here he was, running a startup social network with far less traffic than MySpace and he wanted Bill Gates to teach him how to build a platform?

Need help with the Asking grab your copy of The Big ASK.

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4 Ways To Market The Unknown Vision

1376498_828661743837690_1412289054102603038_n11024699_828661747171023_6091972272946124451_n Create a marketing mix to get your vision and message exposed. Pictured below I am with my mom and my hubby at my first signing in 2009. I took my time, I scouted my market, I listened. I made connections before the book was completed. I supplied based on a need.

That night I sold over 200 books and over 300 online. About 40% of the people who came I did not know. I walked into libraries handed out fliers, met with PTA teams, went into unemployment offices, passed out fliers at nail salons, beauty shops, parking garages, Girls Scout meetings, met with Day Care center directors and all. You have to do more than post on Facebook.

The ground work to make that special connection is vital. After the signing, I was called to do my first TV interview on ABC News Money Matters. Don’t commit brand suicide because you are rushing to put out a premature product and not doing the work to get results.

4 ways you can build the buzz around your vision:

1. Write it out via blogging. I blogged about everything pertaining to moms leaving their jobs, moms who were working on a side hustle. I made friends with as many mom business owners and mommy bloggers. It takes time to establish your blog but the results are well worth the effort. Keep your social media messages fun, light and informative…leave the heavy conversation for your videos or conference calls.
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Breaking News! I Am Featured On The Cover Of Her Story Magazine

The work of an Activator is to charge people into taking action, and to enlighten the leaders and get them to turn on the lights of their own lives. To do this for others, we need to know how to do this for ourselves. We need to know how to resolve our own conflicts, how to manage our thoughts, how to dissolve the obstacles to our creativity and how to take action against all odds.  And as Activators, we need to know how to guide people through the portals of new possibilities, opportunities and new ways of thinking, speaking, being in an organic and authentic way.

Join the movement: fb.com/activatemovement

Tweet us: @activatemovement

For bookings and interviews: Iris Zeno booking@lucindacross.com

Attend the MPR Tour: Next Stop NY Dec. 5th check it out: http://tinyurl.com/moneypowerrespect

 

Special thanks to Ree Jade Chief Executive Officer at Search for Her Existence – SHE

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What does Callan Rush and Miley Cyrus have in common? Marketing Brilliance

The biggest challenge that almost all women business owners face is filling their pipeline with clients. No clients means no money, no money means you have an expensive hobby.  In order to fill your pipeline with the right clients you are going to have to have a “beast mode” marketing plan.  This is an area most of my clients really struggle in. The idea creation is comes easy to them, the marketing on the other hand is a thorn in their side.

Your marketing plan requires a kick butt strategy, fearless execution and a few good friends. Exactly what kind of marketing plan depends on the value you are selling.  Once you know the value you are marketing and the problem it will solve, then you will be able to figure out how you are going to reach them.

The next thing you are going to have to determine early on is your product or services unique difference. Trying to sell exactly the same thing as your neighbor aka competitor is a ‘crabs in the barrel’ way to do business.  The only thing that you can compete on is prices and rates. There needs to be something uniquely different about your product or service that sets you apart other than price.

callan

This is what Callan Rush is successfully executing with her Wealth Through Workshops marketing campaign.

Callan launched her book on November 7th and has been executing powerfully ever since.  Her organic marketing plan has taken internet marketing by storm based on three things.

1. The Big Give: She is giving away loads of information and tips and strategies on getting wealthy by conducting successful workshops. She is giving so many golden nuggets daily, and really bringing her book to life. She is offering her book for free, conducting webinars and tele-seminars for free. She is allowing people to download all kinds of assessments and templates for free. She is giving away so much, it forces you to spread the word because it’s…..free.  Her list is being built and her name is being spread like wild-fire.

2. Build and Borrow Power: Callan is the talk of the marketing town as Miley Cyrus is the talk of the music industry.  She has connected with industry leaders who are at the top of their game, who have big list, who have power of influence. Callan has partnered with them to share her solution to a major problem many of their clients have.  She made it clear that her product and services is designed for a particular audience; coaches, consultants, authors, speakers, or workshop leaders. Therefore her clarion approach is makes it easier for others to open their networks featuring her as an expert in ONE solution.

3. Consistency:  I have over 23 messages starting from November 7th Callan launched her book to the world for FREE. She has used all no cost and low-cost facets to market. No fancy website, no extra bells and whistles, just consistent content.  Callan has embraced YouTube, Social Media, Email Blast, Webinars, Tele-seminars, PDF downloads, etc..

Your turn…

What can you give?

What is ONE problem you can solve? Of course

Callan could have said she wants to inspire entrepreneurs but people don’t invest in “inspiration” as much as they invest in solutions.

Is she inspiring us with her Wealth through Workshops? Absolutely.

Is Callan solving a major problem for small business owners? Yep.

Callans focused driven approach has positioned her as a visible, profitable and credible magnet for wealth.

Can someone say”beast mode”?

 

 

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Keep The Fire Burning

Often times I would attend a conference and after the conference the momentum is lost. After all that hard work that the host goes through in order to put on a stellar event it is lost in time and people are now looking for the next big thing. In my experience in planning the Activate Conference, I felt like I was planning a wedding. Post conference is when the executing the vision started. Just like a marriage, after the big day when you declare your “I Do’s”, the real work begins when you come back from your honeymoon. It is my responsibility to keep the momentum going and the fire burning.  I consider the Activate Conference an experience that will continue to offer great information and ongoing edu-tainment until we meet again.

With that being said I just want to thank everyone who participated in the Post Conference Marathon last week and now I am excited to announce the launch of the Keep The Fire Burning: Activate Post Conference Marathon Part 2 featuring our break out session speakers.

Everyday for 15min starting at 1pm EST on October 8th to October 17th.

 

activate-pcm-flyer

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Be Unstoppable

The value of today. I never really understood the value of each day until my mom passed away…I never really understood the value of today until my freedom was snatched away. Today is a defining moment. I live for today. I grind for today. I love for today.~ Lucinda Cross~

What is stopping you from doing and being all that you can be?

What is stopping you from going where you want to go?

What is stopping you from saying what you want to say?

 

The more you look deep within and realize that there is bliss just waiting to be exposed. No on can stop you but you.   To change at a deep level, you have to go within and find those old beliefs, confront them, and trash them.

This is what Steven Pressfield had to say about this: “RESISTANCE will tell you anything to keep you from doing your work. It will reason with you like a lawyer, or jam a nine millimeter pistol in your face like a stick-up man.”

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Is Your Writing Boring?

People like to know what to buy, why to buy, when to buy, and how.

In terms of writing and content there are 3 styles of writing.

Aristotle talks about persuasive writing: ethos, logos, and pathos.

  • Ethos is the style of persuasive writing that appeals to credibility
  • Logos is the style of persuasive writing that appeals to logic
  • Pathos is the style of persuasive writing that appeals to emotions.

If you are considering writing a compelling sales page. Take a look at this image and start to write compelling copy for your products and services.

 

Interested in getting help with your copy inbox me at lucinda@lucindacross.com and ask about the Hot Copy session.

 

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Get out of the “Waiting Room” in your life

Most people are uncomfortable speaking their truth.

Most people are afraid to step into their power.

Most people get frightened at the thought of  embracing a new mindset. I know I was when it was time for me to come out of my shell and share my most intimate and valuable life lessons.  The moment I embraced my expertise and life experiences my world changed. That is the moment I realized that my story is not about me. My story is about the hundreds of women I am exposed to every month.

Your story needs a stage.  I am not necessary talking about public speaking but your public message to the world that radiates all that you stand for as a women, as a spiritual being.

Let 2013 work hard for you rather than you work hard for it.

Is there is a talent you want to share?

Is there an event you want you have?

Is there a book you would finally like to write?

Your story (your truth), needs a stage, a presence and position in the world.

2013 is the time for being plush, radical and off the radar.  The time to celebrate your story & your voice. Many of my clients tell me they are seeking their purpose in life; they’re waiting for that magical epiphany where their mission becomes clear in terms of speaking/writing.  2013 is the year for main stage, time to get out of the “waiting room” of life & celebrate your voice & your story in a plush, radical & off the radar manner. Here is a picture of my ideal stage for my 2013 celebration?

 

Join me  for the Midweek Activate Push call from 7:00 am-7:15 am every Wednesday and tell a friend. Click here: http://lucindacross.com/midweekactivatepush/

 

About me:

My name is Lucinda Cross and I was Joan of Arc in my former life…just kidding. I am the person you call when you are ready to take your story, your expertise or your experience and create a signature platform. I support women in writing and speaking their truth and standing in their power.

Confidently and Boldly Share Your Story, Boost Your Credibility, Increase Your Visibility Without Selling your Soul! http://www.lucindacross.com/about

Lucinda Cross – The Activator of Your Inner Voice

Heralded as “The Super Woman of “Owning Your Voice,” Lucinda Cross has the super power to take your experience, your story and your message to the world and create profitable opportunities for success by showing you how to set your own stage and build your own platform. Lucinda teaches her clients how to exponentially grow using their voice to speak, write, create programs and events using Activate strategies with little to no support or marketing budget!

Lucinda is available for key notes, trainings, workshops, coaching, interviews. bookings@lucindacross.com

 

 

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