Market

4 Ways To Market The Unknown Vision

1376498_828661743837690_1412289054102603038_n11024699_828661747171023_6091972272946124451_n Create a marketing mix to get your vision and message exposed. Pictured below I am with my mom and my hubby at my first signing in 2009. I took my time, I scouted my market, I listened. I made connections before the book was completed. I supplied based on a need.

That night I sold over 200 books and over 300 online. About 40% of the people who came I did not know. I walked into libraries handed out fliers, met with PTA teams, went into unemployment offices, passed out fliers at nail salons, beauty shops, parking garages, Girls Scout meetings, met with Day Care center directors and all. You have to do more than post on Facebook.

The ground work to make that special connection is vital. After the signing, I was called to do my first TV interview on ABC News Money Matters. Don’t commit brand suicide because you are rushing to put out a premature product and not doing the work to get results.

4 ways you can build the buzz around your vision:

1. Write it out via blogging. I blogged about everything pertaining to moms leaving their jobs, moms who were working on a side hustle. I made friends with as many mom business owners and mommy bloggers. It takes time to establish your blog but the results are well worth the effort. Keep your social media messages fun, light and informative…leave the heavy conversation for your videos or conference calls.
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Breaking News! I Am Featured On The Cover Of Her Story Magazine

The work of an Activator is to charge people into taking action, and to enlighten the leaders and get them to turn on the lights of their own lives. To do this for others, we need to know how to do this for ourselves. We need to know how to resolve our own conflicts, how to manage our thoughts, how to dissolve the obstacles to our creativity and how to take action against all odds.  And as Activators, we need to know how to guide people through the portals of new possibilities, opportunities and new ways of thinking, speaking, being in an organic and authentic way.

Join the movement: fb.com/activatemovement

Tweet us: @activatemovement

For bookings and interviews: Iris Zeno booking@lucindacross.com

Attend the MPR Tour: Next Stop NY Dec. 5th check it out: http://tinyurl.com/moneypowerrespect

 

Special thanks to Ree Jade Chief Executive Officer at Search for Her Existence – SHE

What does Callan Rush and Miley Cyrus have in common? Marketing Brilliance

The biggest challenge that almost all women business owners face is filling their pipeline with clients. No clients means no money, no money means you have an expensive hobby.  In order to fill your pipeline with the right clients you are going to have to have a “beast mode” marketing plan.  This is an area most of my clients really struggle in. The idea creation is comes easy to them, the marketing on the other hand is a thorn in their side.

Your marketing plan requires a kick butt strategy, fearless execution and a few good friends. Exactly what kind of marketing plan depends on the value you are selling.  Once you know the value you are marketing and the problem it will solve, then you will be able to figure out how you are going to reach them.

The next thing you are going to have to determine early on is your product or services unique difference. Trying to sell exactly the same thing as your neighbor aka competitor is a ‘crabs in the barrel’ way to do business.  The only thing that you can compete on is prices and rates. There needs to be something uniquely different about your product or service that sets you apart other than price.

callan

This is what Callan Rush is successfully executing with her Wealth Through Workshops marketing campaign.

Callan launched her book on November 7th and has been executing powerfully ever since.  Her organic marketing plan has taken internet marketing by storm based on three things.

1. The Big Give: She is giving away loads of information and tips and strategies on getting wealthy by conducting successful workshops. She is giving so many golden nuggets daily, and really bringing her book to life. She is offering her book for free, conducting webinars and tele-seminars for free. She is allowing people to download all kinds of assessments and templates for free. She is giving away so much, it forces you to spread the word because it’s…..free.  Her list is being built and her name is being spread like wild-fire.

2. Build and Borrow Power: Callan is the talk of the marketing town as Miley Cyrus is the talk of the music industry.  She has connected with industry leaders who are at the top of their game, who have big list, who have power of influence. Callan has partnered with them to share her solution to a major problem many of their clients have.  She made it clear that her product and services is designed for a particular audience; coaches, consultants, authors, speakers, or workshop leaders. Therefore her clarion approach is makes it easier for others to open their networks featuring her as an expert in ONE solution.

3. Consistency:  I have over 23 messages starting from November 7th Callan launched her book to the world for FREE. She has used all no cost and low-cost facets to market. No fancy website, no extra bells and whistles, just consistent content.  Callan has embraced YouTube, Social Media, Email Blast, Webinars, Tele-seminars, PDF downloads, etc..

Your turn…

What can you give?

What is ONE problem you can solve? Of course

Callan could have said she wants to inspire entrepreneurs but people don’t invest in “inspiration” as much as they invest in solutions.

Is she inspiring us with her Wealth through Workshops? Absolutely.

Is Callan solving a major problem for small business owners? Yep.

Callans focused driven approach has positioned her as a visible, profitable and credible magnet for wealth.

Can someone say”beast mode”?

 

 

Keep The Fire Burning

Often times I would attend a conference and after the conference the momentum is lost. After all that hard work that the host goes through in order to put on a stellar event it is lost in time and people are now looking for the next big thing. In my experience in planning the Activate Conference, I felt like I was planning a wedding. Post conference is when the executing the vision started. Just like a marriage, after the big day when you declare your “I Do’s”, the real work begins when you come back from your honeymoon. It is my responsibility to keep the momentum going and the fire burning.  I consider the Activate Conference an experience that will continue to offer great information and ongoing edu-tainment until we meet again.

With that being said I just want to thank everyone who participated in the Post Conference Marathon last week and now I am excited to announce the launch of the Keep The Fire Burning: Activate Post Conference Marathon Part 2 featuring our break out session speakers.

Everyday for 15min starting at 1pm EST on October 8th to October 17th.

 

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Be Unstoppable

The value of today. I never really understood the value of each day until my mom passed away…I never really understood the value of today until my freedom was snatched away. Today is a defining moment. I live for today. I grind for today. I love for today.~ Lucinda Cross~

What is stopping you from doing and being all that you can be?

What is stopping you from going where you want to go?

What is stopping you from saying what you want to say?

 

The more you look deep within and realize that there is bliss just waiting to be exposed. No on can stop you but you.   To change at a deep level, you have to go within and find those old beliefs, confront them, and trash them.

This is what Steven Pressfield had to say about this: “RESISTANCE will tell you anything to keep you from doing your work. It will reason with you like a lawyer, or jam a nine millimeter pistol in your face like a stick-up man.”

Is Your Writing Boring?

People like to know what to buy, why to buy, when to buy, and how.

In terms of writing and content there are 3 styles of writing.

Aristotle talks about persuasive writing: ethos, logos, and pathos.

  • Ethos is the style of persuasive writing that appeals to credibility
  • Logos is the style of persuasive writing that appeals to logic
  • Pathos is the style of persuasive writing that appeals to emotions.

If you are considering writing a compelling sales page. Take a look at this image and start to write compelling copy for your products and services.

 

Interested in getting help with your copy inbox me at lucinda@lucindacross.com and ask about the Hot Copy session.

 

Get out of the “Waiting Room” in your life

Most people are uncomfortable speaking their truth.

Most people are afraid to step into their power.

Most people get frightened at the thought of  embracing a new mindset. I know I was when it was time for me to come out of my shell and share my most intimate and valuable life lessons.  The moment I embraced my expertise and life experiences my world changed. That is the moment I realized that my story is not about me. My story is about the hundreds of women I am exposed to every month.

Your story needs a stage.  I am not necessary talking about public speaking but your public message to the world that radiates all that you stand for as a women, as a spiritual being.

Let 2013 work hard for you rather than you work hard for it.

Is there is a talent you want to share?

Is there an event you want you have?

Is there a book you would finally like to write?

Your story (your truth), needs a stage, a presence and position in the world.

2013 is the time for being plush, radical and off the radar.  The time to celebrate your story & your voice. Many of my clients tell me they are seeking their purpose in life; they’re waiting for that magical epiphany where their mission becomes clear in terms of speaking/writing.  2013 is the year for main stage, time to get out of the “waiting room” of life & celebrate your voice & your story in a plush, radical & off the radar manner. Here is a picture of my ideal stage for my 2013 celebration?

 

Join me  for the Midweek Activate Push call from 7:00 am-7:15 am every Wednesday and tell a friend. Click here: http://lucindacross.com/midweekactivatepush/

 

About me:

My name is Lucinda Cross and I was Joan of Arc in my former life…just kidding. I am the person you call when you are ready to take your story, your expertise or your experience and create a signature platform. I support women in writing and speaking their truth and standing in their power.

Confidently and Boldly Share Your Story, Boost Your Credibility, Increase Your Visibility Without Selling your Soul! http://www.lucindacross.com/about

Lucinda Cross – The Activator of Your Inner Voice

Heralded as “The Super Woman of “Owning Your Voice,” Lucinda Cross has the super power to take your experience, your story and your message to the world and create profitable opportunities for success by showing you how to set your own stage and build your own platform. Lucinda teaches her clients how to exponentially grow using their voice to speak, write, create programs and events using Activate strategies with little to no support or marketing budget!

Lucinda is available for key notes, trainings, workshops, coaching, interviews. bookings@lucindacross.com

 

 

New Author Tip #3 Write Three Paragraphs Per Day

New Author Tip #3 Write Three Paragraphs Per Day

Write just three paragraphs, describing the problem and the solution based on your subject. Do this every day for the next 30days. The problem may remain the same, or you can choose a different problem and a different solution to write about.  This is a formula works like magic for non-fiction books. If you are writing a fiction book, consider picking one character, one scene at a time and start to set the tone for your book. Write just three paragraphs a day about it or about them.

For example: Low self esteem for a college freshman is the problem–write about this in detail.  Then write about the solution–based on your research, experience and expertise how this problem can be solved?

But here’s the catch: you must do it every day. No days off, no vacations, no weekends or holidays, no me-time. You will write at least three new paragraphs every day.

There are no restraints on this formula. This is the recipe to getting the chapters completed and getting the book done.  I call this “free writing”. Be free in your writing; don’t worry about structure and placement. Just pick one problem and a solution to match and write it out. Consider carrying a paper journal or recorder on your day to day travels, three paragraphs at a time.

Carry it with you and you might find that your three paragraphs isn’t enough for the day and you can write one or two more in the course of the 24 hour day.

After you complete your first three paragraphs, date it, label it and don’t read it until the end of 30days. Give your work to a critic and have them make notes on the paragraphs and don’t read the notes until the end of 30days. Why? Because we want to avoid writers block, self sabotage and being overly emotional from the critics point of view.  The critic can be your friend, another writer or someone in your target market that you now, like and trust.

Resource: Start keeping our notes on Google docs or Evernote

 

If you are looking for a writers circle who will push you, critic you and love on you all at the same time, join the next course and get connected.

 

 

 

Change your leadership position: Lead-hers vs. Need-hers

In business and in life it is imperative for us to look at our position that we hold in the hearts and minds of the people we come in contact with and determine, whether we are showing needy tendencies or leadership qualities.  If you want more out of life, love, family, friends, health and even in your faith you must position yourself in a way that fosters positive changes.

 

Lead-hers are those who are going to make things happen and push against the grain.  They also raise up other lead-hers on the way. They have high determination and low levels of procrastination.

Need-hers are those who are waiting for things to change, shift and happen.  They sit around waiting for someone or something to save them. They have high expectations and low activation.

Someone is waiting for you to be a Lead-her. You never know you just might save someone’s life.

Tell me your thoughts on this topic. I am interested to reading your thoughts and comments. Here is an Activate post I shared on my Facebook wall today. http://facebook.com/authorlucindacross

Activate: What is the Road to Redemption about? It’s about teacher the reader how to be a lead-her versus a need-her. I will explain this later, but I want you to sit on this and think about the position you hold right now in the lives of those you come in contact with. Get your copy today if you don’t have your own http://www.lucindacross.com/thebook

Light Your Fireworks: Personal Declaration of Independence

Personal Declaration of Independence

My new book The Road to Redemption was launched on May 21st.  In addition to the success the book has landed for my speaking career so far, it has also started a movement.  A movement that fosters living a lifestyle of freedom and abundance.  I realized just how apropos this is for the Fourth of July weekend, which celebrates courage, freedom, boldness and new beginning.

I would like for you to declare your independence on July 4th. This is the true meaning of redemption.

What is the excuse you are using that is preventing you from being, doing and having more in life?

What’s the tyrant that is holding you back from being a woman of truth and integrity?

Is it that toxic relationship?  Not letting go of the past? That stifling job? Just pure procrastination? Is it your hidden fears of success or failure? Is it the debilitating habit of saying yes to people please? Or are you just toooooooooo busy to do what needs to be done?

What will you personal declaration of independence state? This is an extremely important question that can turn your life around. This is not a New Year’s resolution to lose 30 pounds or to quit smoking, lying or overspending. This deserves deep contemplation and, even better, a written commitment where you sign on the dotted line. I am asking you to create your own personal declaration of Independence and prepare to make this declaration on July 4th along with other warriors who are ready to be liberated. This is the day that you will declare your liberation from whatever or whomever and however in order to be redeemed.

Here is the challenge and helpful tips for writing your Personal Declaration of Independence:

  • Be honest with yourself: Name something (or someone) that is holding you back from fully being yourself.
  • Write out your Personal Declaration of Independence with a firm commitment and passion.
  • In your declaration, state exactly what you are committing to be liberated from and why this is important to you. What will you be able to accomplish by liberating yourself from this yoke?
  • Write that you are inviting and welcoming into your life all the support (physical, financial, emotional, and spiritual) that you need to stick to your pledge of freedom.
  • Then write down the specific actions you will commit to in order to see this through to the finish.
  • Date and sign your declaration.

This will be the start of a new thrust for you, especially when you see this declaration as a pledge—a promise to yourself that you will choose to cut yourself free from the negative habit or toxic tie because it is dragging you down—maybe even smothering you—rather than raising you up.

Keep in mind this will take some work. It requires you to be committed and writing the pledge down is the first step.

Resources:
—Moving forward against all odds is so important to me that in my book The Road to Redemption I devoted three chapters to the subject of freeing yourself and overcoming.

Let the fireworks begin!

Comment below and let me know you are in for the challenge and we will send you more information. Please share with your network.  You can say something like this: I am taking the Personal Declaration of Independence challenge. Join me as I light the fireworks in my life!

 

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