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Category Archives: Market Your Message

Be Unstoppable

Posted on by Posted in Activate Your Life Today, Lead-her-ship, Market Your Message, Speak Life, Write from the Heart Leave a comment

The value of today. I never really understood the value of each day until my mom passed away…I never really understood the value of today until my freedom was snatched away. Today is a defining moment. I live for today. I grind for today. I love for today.~ Lucinda Cross~

What is stopping you from doing and being all that you can be?

What is stopping you from going where you want to go?

What is stopping you from saying what you want to say?

 

The more you look deep within and realize that there is bliss just waiting to be exposed. No on can stop you but you.   To change at a deep level, you have to go within and find those old beliefs, confront them, and trash them.

This is what Steven Pressfield had to say about this: ”RESISTANCE will tell you anything to keep you from doing your work. It will reason with you like a lawyer, or jam a nine millimeter pistol in your face like a stick-up man.”

Is Your Writing Boring?

Posted on by Posted in Brand Message, Market Your Message, Monetize Your Message Leave a comment

People like to know what to buy, why to buy, when to buy, and how.

In terms of writing and content there are 3 styles of writing.

Aristotle talks about persuasive writing: ethos, logos, and pathos.

  • Ethos is the style of persuasive writing that appeals to credibility
  • Logos is the style of persuasive writing that appeals to logic
  • Pathos is the style of persuasive writing that appeals to emotions.

If you are considering writing a compelling sales page. Take a look at this image and start to write compelling copy for your products and services.

 

Interested in getting help with your copy inbox me at lucinda@lucindacross.com and ask about the Hot Copy session.

 

Get out of the “Waiting Room” in your life

Posted on by Posted in Blog, Brand Message, Lead-her-ship, Life strategies, Market Your Message, Speaker Success, Writing 1 Comment

Most people are uncomfortable speaking their truth.

Most people are afraid to step into their power.

Most people get frightened at the thought of  embracing a new mindset. I know I was when it was time for me to come out of my shell and share my most intimate and valuable life lessons.  The moment I embraced my expertise and life experiences my world changed. That is the moment I realized that my story is not about me. My story is about the hundreds of women I am exposed to every month.

Your story needs a stage.  I am not necessary talking about public speaking but your public message to the world that radiates all that you stand for as a women, as a spiritual being.

Let 2013 work hard for you rather than you work hard for it.

Is there is a talent you want to share?

Is there an event you want you have?

Is there a book you would finally like to write?

Your story (your truth), needs a stage, a presence and position in the world.

2013 is the time for being plush, radical and off the radar.  The time to celebrate your story & your voice. Many of my clients tell me they are seeking their purpose in life; they’re waiting for that magical epiphany where their mission becomes clear in terms of speaking/writing.  2013 is the year for main stage, time to get out of the “waiting room” of life & celebrate your voice & your story in a plush, radical & off the radar manner. Here is a picture of my ideal stage for my 2013 celebration?

 

Join me  for the Midweek Activate Push call from 7:00 am-7:15 am every Wednesday and tell a friend. Click here: http://lucindacross.com/midweekactivatepush/

 

About me:

My name is Lucinda Cross and I was Joan of Arc in my former life…just kidding. I am the person you call when you are ready to take your story, your expertise or your experience and create a signature platform. I support women in writing and speaking their truth and standing in their power.

Confidently and Boldly Share Your Story, Boost Your Credibility, Increase Your Visibility Without Selling your Soul! http://www.lucindacross.com/about

Lucinda Cross – The Activator of Your Inner Voice

Heralded as “The Super Woman of “Owning Your Voice,” Lucinda Cross has the super power to take your experience, your story and your message to the world and create profitable opportunities for success by showing you how to set your own stage and build your own platform. Lucinda teaches her clients how to exponentially grow using their voice to speak, write, create programs and events using Activate strategies with little to no support or marketing budget!

Lucinda is available for key notes, trainings, workshops, coaching, interviews. bookings@lucindacross.com

 

 

New Author Tip #3 Write Three Paragraphs Per Day

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New Author Tip #3 Write Three Paragraphs Per Day

Write just three paragraphs, describing the problem and the solution based on your subject. Do this every day for the next 30days. The problem may remain the same, or you can choose a different problem and a different solution to write about.  This is a formula works like magic for non-fiction books. If you are writing a fiction book, consider picking one character, one scene at a time and start to set the tone for your book. Write just three paragraphs a day about it or about them.

For example: Low self esteem for a college freshman is the problem–write about this in detail.  Then write about the solution–based on your research, experience and expertise how this problem can be solved?

But here’s the catch: you must do it every day. No days off, no vacations, no weekends or holidays, no me-time. You will write at least three new paragraphs every day.

There are no restraints on this formula. This is the recipe to getting the chapters completed and getting the book done.  I call this “free writing”. Be free in your writing; don’t worry about structure and placement. Just pick one problem and a solution to match and write it out. Consider carrying a paper journal or recorder on your day to day travels, three paragraphs at a time.

Carry it with you and you might find that your three paragraphs isn’t enough for the day and you can write one or two more in the course of the 24 hour day.

After you complete your first three paragraphs, date it, label it and don’t read it until the end of 30days. Give your work to a critic and have them make notes on the paragraphs and don’t read the notes until the end of 30days. Why? Because we want to avoid writers block, self sabotage and being overly emotional from the critics point of view.  The critic can be your friend, another writer or someone in your target market that you now, like and trust.

Resource: Start keeping our notes on Google docs or Evernote

 

If you are looking for a writers circle who will push you, critic you and love on you all at the same time, join the next course and get connected.

 

 

 

Change your leadership position: Lead-hers vs. Need-hers

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In business and in life it is imperative for us to look at our position that we hold in the hearts and minds of the people we come in contact with and determine, whether we are showing needy tendencies or leadership qualities.  If you want more out of life, love, family, friends, health and even in your faith you must position yourself in a way that fosters positive changes.

 

Lead-hers are those who are going to make things happen and push against the grain.  They also raise up other lead-hers on the way. They have high determination and low levels of procrastination.

Need-hers are those who are waiting for things to change, shift and happen.  They sit around waiting for someone or something to save them. They have high expectations and low activation.

Someone is waiting for you to be a Lead-her. You never know you just might save someone’s life.

Tell me your thoughts on this topic. I am interested to reading your thoughts and comments. Here is an Activate post I shared on my Facebook wall today. http://facebook.com/authorlucindacross

Activate: What is the Road to Redemption about? It’s about teacher the reader how to be a lead-her versus a need-her. I will explain this later, but I want you to sit on this and think about the position you hold right now in the lives of those you come in contact with. Get your copy today if you don’t have your own www.lucindacross.com/thebook

Light Your Fireworks: Personal Declaration of Independence

Posted on by Posted in Blog, How to, Lead-her-ship, Life strategies, Market Your Message, Mindset, Passion, Platform and Purpose, Speak Life, Write from the Heart Leave a comment

Personal Declaration of Independence

My new book The Road to Redemption was launched on May 21st.  In addition to the success the book has landed for my speaking career so far, it has also started a movement.  A movement that fosters living a lifestyle of freedom and abundance.  I realized just how apropos this is for the Fourth of July weekend, which celebrates courage, freedom, boldness and new beginning.

I would like for you to declare your independence on July 4th. This is the true meaning of redemption.

What is the excuse you are using that is preventing you from being, doing and having more in life?

What’s the tyrant that is holding you back from being a woman of truth and integrity?

Is it that toxic relationship?  Not letting go of the past? That stifling job? Just pure procrastination? Is it your hidden fears of success or failure? Is it the debilitating habit of saying yes to people please? Or are you just toooooooooo busy to do what needs to be done?

What will you personal declaration of independence state? This is an extremely important question that can turn your life around. This is not a New Year’s resolution to lose 30 pounds or to quit smoking, lying or overspending. This deserves deep contemplation and, even better, a written commitment where you sign on the dotted line. I am asking you to create your own personal declaration of Independence and prepare to make this declaration on July 4th along with other warriors who are ready to be liberated. This is the day that you will declare your liberation from whatever or whomever and however in order to be redeemed.

Here is the challenge and helpful tips for writing your Personal Declaration of Independence:

  • Be honest with yourself: Name something (or someone) that is holding you back from fully being yourself.
  • Write out your Personal Declaration of Independence with a firm commitment and passion.
  • In your declaration, state exactly what you are committing to be liberated from and why this is important to you. What will you be able to accomplish by liberating yourself from this yoke?
  • Write that you are inviting and welcoming into your life all the support (physical, financial, emotional, and spiritual) that you need to stick to your pledge of freedom.
  • Then write down the specific actions you will commit to in order to see this through to the finish.
  • Date and sign your declaration.

This will be the start of a new thrust for you, especially when you see this declaration as a pledge—a promise to yourself that you will choose to cut yourself free from the negative habit or toxic tie because it is dragging you down—maybe even smothering you—rather than raising you up.

Keep in mind this will take some work. It requires you to be committed and writing the pledge down is the first step.

Resources:
—Moving forward against all odds is so important to me that in my book The Road to Redemption I devoted three chapters to the subject of freeing yourself and overcoming.

Let the fireworks begin!

Comment below and let me know you are in for the challenge and we will send you more information. Please share with your network.  You can say something like this: I am taking the Personal Declaration of Independence challenge. Join me as I light the fireworks in my life!

 

Alfred Edmond Jr. Interview: Challenges Facing Women and Minority Entrepreneurs

Posted on by Posted in Attractive Words, Blog, Brand Message, Business Models, Hot Topics, Lead-her-ship, Market Your Message, Mindset 22 Comments

Watch this exclusive interview with Alfred Edmond Jr. The SVP of Black Enterprise. I asked him a series of questions via our Skype interview and the answers, if applied can help boost your business for greater success.

I need each reader to place a brief comment based on the interview. Your comments count towards my trip to the Black Enterprise Entrepreneur Conference. I will select one lucky individual to attend an all-expense paid trip to the 2012 Black Enterprise Entrepreneurs Conference held in Chicago (May 23-26).

Please comment below and hit the share button. Sharing is caring!

 

 

Turn Your Experience Into Your Empire

Posted on by Posted in Blog, Lead-her-ship, Life strategies, Market Your Message, Mindset, Speak Life, Write from the Heart 1 Comment

How can you turn your trials into a turnkey business?

How can you monetize your message?

At first when I started speaking I told myself and others that I did not care if I was speaking to a chair, when the truth of the matter is that I did care.  I wanted to be heard and the chairs and four walls just would not cut it.  I wanted to heal someone else with my message, the chair can NOT identify with my message.

At some point we all have walked a similar path. Experiences are not a black thing or a women only thing.  No matter what culture you look at, the journey is pretty much predictable. Think about how you can prevent someone from going through what you went through, how can you support someone in going through it after it has happened. Whatever it may be…poverty, homelessness, success strategies, single parenting, family issues, career to business, or from being in business to getting back to the work force. Whatever “IT” is, it can be monetized and leveraged.

You are meant to make it happen. Any doubts you feel are holding you back and robbing the world of your special past experience. YOU are a blessing to someone else, you are a shero/hero in the making.

In honor of Women’s Month, I have reached out to this phenomenal woman who has turned her experience into an non-profit empire.  Her name is Jas Boothe founder of http://www.finalsaluteinc.org.  She will be speaking tonight to my Activate members and those who have taken the Lead-her-ship class at 8pm.

 

 

Schedule Lucinda Cross to Speak Call 347-634-5564

Sign up to be a member www.lucindacross.com/activate

Need help with your finding your mojo http://lucindacross.com/services/professional/

Lucinda Cross

#Activate

 

 

 

March Manifesto: The Power of Belief is in the Placebo

Posted on by Posted in Attractive Words, Blog, Brand Message, Business Models, Hot Topics, How to, Lead-her-ship, Market Your Message, Mindset 1 Comment

This month’s Manifesto is to help the overwhelmed and support the unfocused.

Have you heard of the placebo effect?

Well it’s when one group of people receive a dose or doses of the drug being tested and the other group receives the placebo, the non drug. Both groups are given the medicine believing that the medicine will cure them. Studies show 70 percent of patients in most cases healed themselves of the illness just through the power of belief. Isn’t this interesting. Let me ask you:

What do you believe about yourself, your goals and your vision?
If I told you right now that by taking the Activate pill it will cure your procrastination and stagnation, only if you took a dose a day, would you believe me?

If so get a glass of water and get ready for your first dose.

This is what March Manifesto is all about. Helping you to get rid of your procrastination or stagnation by forcing you to take inspired action every day. Many people I consult and coach do a lot of “doing”, and some do a lot of “do-nothing”. The question I ask them is what should you be focusing on this month? Who do you need to meet with this week? Who do you need to follow up with tomorrow? Who in your social media circle should you be talking to and connecting with? Who?

I spend two days a week connecting with high end individuals. This week I plan on meeting with a Congressmen and a TV Producer. I look to connect with individuals who I can support to do more of what I love. We have to be conscious with our March Manifesto and how we are leveraging our time, our space and our network.

Here are some tips I posted on Facebook and to my Activate 24/7 members to make this week more effective:
• Make 1 challenging phone call every day this week
• Speak or volunteer for an influential group or organization
• Have lunch with someone of influence and power
• Make 1 contact about article writing or a media interview to boost your credibility
• Follow up with 3 potential referral partners that WILL hire you
• Post up a new testimonial this week to leverage “word of mouth” marketing

Let’s get results and make this week phenomenal. If you want to take the pill daily then become an Activator today. If you are not ready just yet, then check back here on Wednesday for the next Manifesto announcement.

“We all have areas of our life where we just need a little nudge in the right direction to get unstuck. We may feel like we hit the snooze button on our vision, but now it’s time to wake up and get Activated. In a series of heartfelt, kick in the butt sessions I will help you breakthrough the places where you hold yourself hostage and together we will create a plan for success. Call me today at 347-634-5564 or email me at assistant@lucindacross.com (Ask about the Birthday special).”

I am Lucinda Cross!

The Trust Exchange: You Have To Understand People

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Our survival in business and even in life, depends on us developing trust and being authentic in this crazy and mixed up world.  It may take sometime for you to understand people and the importance of communicating with people in order to develop the trust that is needed to get to second base. But you have to work on getting clear and focused as to what you stand for and believe in before approaching others who are interested in doing business with you or connecting with you on a deeper level.

If you really want to help people then work on your 1st base so that you can get to 2nd base.

1st base is to be honest and authentic to avoid cincism.  Say what you mean, do what you say you will do, and create a communication space that speaks true for you whether you are online or in person.

2nd base is when people open up to you because they feel as if you understand them.  This is when they are ready to buy and connect with you. Since trust is a feeling you have to make sure the message you are projecting are clear, focused and positive and they are receptive to what you are saying both verbally and non verbally with integrity.

Do you understand the people you are approaching?

Do you understand your targets wants vs. their needs?

Do you understand the mindset of your audience or customer?

What messages can you project both verbally and non verbally to develop trust?

One of the biggest complaints that most people have is that they feel that “she did not understand my problem” ” I don’t trust her, she did not follow through as promised”. Trust can be lost in a micro minute if you send off the wrong messages.  Not everyone will agree with your method and your beliefs but they must all agree that you are a man or woman of your word and you operate in integrity for their best interest.  This will keep your doors of opportunity open.

Activate: Develop a trust statement.  Meaning that you have a statement that you project to the world that they can trust you and hold you accountable for. Here is an example from a radio station:

The Shine Statement of Trust

Our Guarantee to You:

Here at Louisville’s Shine 105.9 FM, we’re working hard to be a radio station designed for families. Shine 105.9 is a station that you can listen to anytime, anywhere and one that will never embarrass you in front of your children. We want you to know that we don’t just say it, we mean it! That’s why we give you the Shine 105.9 Statement of Trust! No songs with filthy lyrics, rude or crude humor, or commercials that are unsafe for families.

We need your help! If you ever hear anything that you may think violates the Shine 105.9 Statement of Trust, please let us know. We welcome your e-mails at Shine1059@gmail.com.

With your help we will continue to make Shine 105.9 your favorite radio station. The station that listens to you. Thanks for listening to Shine 105.9 FM.