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Category Archives: Market Your Message

Where is your “Take One” flyer located?

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What do you mean you don’t have a “Take One” flyer?

Today is Saturday, and I need you to run out to your nearest Staples, Home Depot, Micheals or stationary store and pick up a brochure display holder, if they are on sale pick up two.

Start to create your “Take One” flyer when you get home.  It should have an awesome graphic , a brief and compelling description of your business, event, product or service.  Make sure you have the Who, What, When, Where and How, to get in contact with you on the flyer.  Place your business email, website and contact number in a seperate color on the flyer so that it stands out. If you are not a designer and you don’t have the software on your computer reach out to someone on getafreelancer.com or some other source you are comfortable working with.

Make sure that you place your flyers in the right places, be creative. Place them in travel agencies, real estate offices, nail salons, beauty salons, barber shops, insurances offices and etc…This will help you expand your reach and provide you with 24/7 marketing without you being present.  You want the “out of sight, on their mind” effect.  Draw people to you by connecting with your local shops and business owners to broaden your reach.  You can not be every where all the time.

Here are some great examples of “Take One” flyers. When you have yours created please share with us by posting the image link in the comments.

These designs were created by: http://www.kristofcreative.com

Make sure you are signed up for our list, we are about to present some exciting opportunities we do not want you to miss.

Barking Up The Wrong Tree: Where is your biggest check?

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Barking Up The Wrong Tree: Where is your biggest check?

When it comes to doing business in your city, what has been your experience?  Where did your biggest opportunities and paychecks come from? Do you find yourself doing business with people locally, nationally or globally?

I live in New York – the City that never sleeps. People come from all over the world to stake their claim and create legacy wealth.  With all of this access to capital, isn’t it interesting that my business is not fueled by New Yorkers.  My V.I.P clients come from the West Coast, my Blue Chip (mid-level) clients come from the Midwest and my Try and Buyers come from the DC/Maryland/Virginia area.

In order to render high quality service, I am constantly doing research on my target audience. I’ve discovered that it is necessary to dig deeper than the general questions of, who they are? What problems do they have that I can solve? Where do they hang out? What do they read?

Going below the surface has enabled me to connect directly with my ideal client. When I attend and speak in conferences, opportunities to create joint ventures with other business owners emerged. When you look at your client base and your service offering, who are the current buyers? Who needs what you have and where they are geographically located? Make sure you include this in your marketing plan; this can literally mean the WORLD of a difference.

Check out this article from Bloomberg  Business Week: Women and Wall Street.

Countries which are best for Women in Business Women empowerment has been one of the major criteria for discussion over a period of years. A trend that began from gaining voting rights in USA, proceeding to a grapple in liberty of clothing and finally in establishing itself in the market of businesses, it has been a long journey.  http://tinyurl.com/4b9bqey

Super Tired Mom

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As a mother of three, I realize that it takes a lot of mental stability to get through each and every day. The daily regimen of being a mother, wife, business owner, cook, maid, etc. is quite demanding and at times overwhelming.  I am fortunate enough to have a husband, yet honestly, at times that seems to add to the pressure.  My intention is always to provide the WHOLE family with the sufficient amount of attention and loving support they need.   Sometimes, this takes a toll on the business of being a mom and the functions of running a business.

I decided that in order for me to stay sane and keep a smile on my face I needed to engage in self-care. The first step was to look at my thoughts and the corresponding effect on my life.  D.N.A of Excellence is my daily mental workout, and ensures consistent grooming of my thoughts.  Just like the body, if you do not take care of the mind it will begin to sag and drag.

What Category do you fit?

Category A: Business is booming, this is your best year, you have seen tremendous growth, clients are knocking down your door, you have systems in place, a virtual assistant or two, you have really found your comfort spot in your industry doing what you love to do.  Everything is running smooth at home and the kids are just so warm and fuzzy.

Or

Category B: You are wondering what you are going to do to get clients, make money, sell more products or get the clients you want.  You are questioning if you should get a job but feel like if you had the right instructions or placed in the right direction you could skyrocket.  Your husband is on your back asking you about your business progress, your kids are being slightly neglected because you are constantly thinking about what to do next in your business so you are glued to your laptop, cell phone or business book.

Or

Category C: You have had it with your job! You really want to lose your religion and tell them how you really feel, or you have been laid off and you are devastated that you don’t have a check but happy that you don’t work there anymore and wondering how you are going to have to cut down some luxuries such as the trips to the salon, manicures, pedicures, dining out, going to the movies. You are not sure if you should downgrade your car, cancel your gym membership, pawn valuables, have an estate sale, or your unemployment is about to be cut off in a few weeks and you feel pressured to act quickly.

As a marketing strategist and lifestyle mentor, I have been blessed to be able to help lots of women and mom entrepreneurs, and one thing I know for sure is those who are most successful operate from a smart and well-executed plan.

And those who find themselves struggling do so because often they are “winging it.”
Let’s be completely transparent with each other; do you have a clear, concise and strategic marketing plan, or strategic action plan designed to help you become an indispensable Trail Blazer this year?

If you are shaking your head “no,” you’re in the right place at the right time, because I can help.I am pleased to introduce “The D.N.A of Excellence: Renewing the Creative Fire!”

This customized program will help you:
* Clarify your 2011 goals
* Reset your thinking and expand your vision for what is possible
* Provide you with a step-by-step guide for the next twelve months
* Introduce you to marketing strategies that will help put you in front of your ideal target audience
* Show you how to leverage your skills and talents so you can create multiple streams of income
* Identify your big-stretch goal and give you a formula for reaching it

This offer is for a limited time only and limited to TEN people. Stop making excuses, this is your chance to “get off the sidelines and into the game”. It’s time  to renew that creative fire so that you come out blazing!

If you are ready to reserve your spot CLICK HERE.

Who are you calling a Niche?

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Niche involves providing services to a particular group of people within a market. For example, my market may be entrepreneurs, but my niche is services for mom entrepreneurs.  As the producer of the product you must take in consideration the group that you are creating the products or services for. Concentrating on particular niche gives you many advantages.

Lack of defining a niche has caused many businesses to collapse.  Business owners need to know their target market and their needs. A business is more likely to fail if it does not have a niche. You need to know who your specific niche is, the kind of problem this particular niche has and what you plan to do to help solve the problem.

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Who Told You that Brand Stinking Lie?

Posted on by Posted in Brand Message, Market Your Message 2 Comments

Brands that are successful have a well defined position in the marketplace. Brands following the hype are just winging it on “a hope and a prayer” that their customer will “get the concept.”

Would you rather base your brand on sound principles and a firm foundation or hype of trying and buying, hoping something will work?

Here are some great Brand Re-Position examples: Gucci, Apple, Tropicana okay how about Ali Brown, Toni Robbins, Les Brown, and Walmart, okay how about Oprah excuse me, the OWN Network?

There is this buzz word called Brand going around and I think people are sitting at the edge of their seats, pinching pennies to try to make sure that their Brand is in order. Every coach and meme is talking about what TO DO; let’s look at what NOT TO DO.
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The Significance of Re-launching, Re-creating and Re-branding

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It is understood that serious entrepreneurs who want to thrive in their businesses invest a lot of money regularly in an effort to reinvent themselves. Please don’t do this in haste, take some time to think about the messages you want to project and the message you want perceived.

Side note: Marketing is not branding and branding is not marketing.  You create your brand, and market the brand. Got it?

Re-branding is a very vital element for the success for the business. Unfortunately most of us make detrimental and costly mistakes in the process. Everyone should clearly know the do’s and don’ts when carrying out the brand plan. Keep in mind that it takes time and repetitive efforts before a brand name is established. To avoid frustration of Identity Theft, be patient and take time in establishing a brand name and image. Think about your logo, your colors, and your look and feel. Does your brand need a slight change? A little tweaking? A little more clarity and direction?

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Syndicate Yourself: Article Marketing and Google’s Linking Algorithm

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Have you ever heard of the phrase “Content is King”? Content is the ruler of the online and offline market.  If you are able to create content that is both relevant and supportive, you will always have a nice group of followers interested in your written material.

Many people write blog post and articles, but forget that there is more to it than just posting, tagging and categorizing.  You must and I repeat, you must distribute your materials in order to build a loyal following.

The proliferation of information online has given us entrepreneurs a chance to stand out using various degrees of content. Some content is authentic, some just huff and fluff, some fictional and some valid. In this post we will focus on the distribution of your written master pieces regardless of the degree of information.

One of the fastest and easiest ways to gain credibility and clients in your niche is by article marketing.

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HELP I Need a Coach

Posted on by Posted in Business Models, Market Your Message, Speak Life, Write from the Heart 1 Comment

Coaching is unlocking a person’s potential to maximize their own performance. It is helping them to learn rather than teaching them.

– John Whitmore

When it comes to getting the support you need this year, consider partnering up with a business coach.  When it comes to finding the right fit for you and your business needs, consider what ESPN had to say about some of the top coaches they picked and the characteristics and legacies that these coaches have built.  As you read the list, figure out whether you need a coach that is in your face and pushes you to the limit, a coach that outlines strategies and processes, a coach that supports you in certain aspects and levels of your life. You may need a  personal trainer, relationship coach, marketing coach, spiritual coach, life coach, etc…  The big question is: What level of guidance and support do you need right now?

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Are You Googlelicious?

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Google Alerts is ‘email updates’ of the latest relevant Google results (web, news, etc.) based on your choice of query or topic. It distills the results from the first 20 or so pages of its search engine results and sends you the alert. The most important aspect of being on the web is your online reputation. Making sure that the information regarding yourself and your business is Good and True and not anything, that is going to hurt you or your business. Now, there are many different aspects of reputation monitoring, and one in particular is Google Alerts.

As a business owner whose specialty is marketing, Google Alerts is a tool that I cannot live without. I get to find out about my clients and their competition, see if anyone is plagiarizing their content, and see who is searching for them. Google Alerts is the ultimate internet spy.

Here are some ways I use the service to save me lots of time and energy marketing in the wrong places.

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Reserved Parking for Your Keywords

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Keywords and keyword phrases are words and/or phrases the search engines look for when they search your site or blog or article.

Search engines only work if they can return relevant content to the people who are using them to search, so it’s very important to them to find articles that go well with the search terms people insert in the search box.

Search engines look for keywords in several places:

  • In the metatags at the beginning of a web page
  • Within the header tags of a web page or article
  • In the body of text on a web page, especially in the first paragraph and the last paragraph or of your site or article.

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