Here is an awesome article from the Harvard Business Review that I know you will enjoy.

http://blogs.hbr.org/cs/2013/02/going_from_suck_to_non-suck_as.html

Lucinda Cross, Speaker, Best Selling Author,  Activator and Platform Builder for Women who have something to say. If you are interested in interviewing or hiring Lucinda to speak at your next conference or event please contact Sandra at booking@lucindacross.com

In terms of writing and content there are 3 styles of writing.

Aristotle talks about persuasive writing: ethos, logos, and pathos.

• Ethos is the style of persuasive writing that appeals to credibility
• Logos is the style of persuasive writing that appeals to logic
• Pathos is the style of persuasive writing that appeals to emotions.

If you are considering writing a compelling sales page. Take a look at this image and start to write compelling copy for your products and services.

Interested in getting help with your copy inbox me at lucinda@lucindacross.com and ask about the Hot Copy session.

#1 Irrelevant tip: Be all over the place, become a Jackie of All Trades and a master of none.
#2 Irrelevant tip: Low ball yourself and let others know that you are afraid of success…this really helps you to become passionately poor quick.
#3 Irrelevant tip: Keep listening to other people, start listening to your dream snatchers and your haters in disguise. You know the ones who don’t do much but always have a lot to say.
#4 Irrelevant tip: Keep procrastinating and thinking you have all the time in the world.
#5 Irrelevant tip: When you get rejected the first time, take that as a sign that this is not for you.
#6 Irrelevant tip: Keep comparing yourself to others. The more you mind other peoples biz, the less you will focus on your own.
#7 Irrelevant tip: Never ask for what you want, never raise your standards, never stand up for what you believe in.
#8 Irrelevant tip: Never ever build a platform, just keep waiting by the phone or hoping that someone may recognize your talent.
#9 Irrelevant tip: Don’t blog, don’t write, don’t package, don’t position, don’t network and don’t you dare tell someone you have a dream.

All of these tips will keep you irrelevant in the marketplace. Please do something about this. Join “Team Red” at The Activate Intensive http://tinyurl.com/as5a6hv

First, I procrastinated in leaving the house, which led me to park on the street instead of a garage, which was a result of my procrastination in not paying my past parking tickets. Procrastination is an addiction and it will take over your life.

Don’t wait until your stuff is taken away before you take action. Activate don’t procrastinate. Activate Your Life Today

I am a late night writer and so I get my inspiration around 2am. I schedule that time in my calendar as a date with myself, the house is quiet the kids and hubby are asleep.

Sojourner Truth could not write but she was an author. She used her book that was a narrative to support her on her mission. Sojourner never learned to read or write, but she used what she had, to get what she wanted.

Excuse me what did you say your excuse was again?

www.activateyourlifeweekend.com

The question I hear from clients is: How to get booked and stay booked in an overbooked economy?

If you don’t have any speaking engagements lined up, prepare yourself like you do. Start today.

Act As If!

Go get your props, draft your main points you want to discuss, pick the outfit you are going to wear, have your raffle prizes, and put your “back of the room” offer ready.

Always Be Intentional and Always Move In Expectancy.

Many times I will go get an outfit or go to the craft store for props and on my way there or back, I get an invitation via email or phone. It’s not a coincidence, it’s setting clear intentions.

Stay connected and tweet me @lucindaspeaks

No cash is a sign of lack of consistency

NO CASH can break you down. I’m here to help you build a platform that blesses everyone it comes in contact with. Including you. Especially you. You have an amazing message powerful beyond belief. It’s time for you to create it, but you have to promise yourself to be consistent.

Sidebar: Have you been dormant or stagnant about your purpose or message? Don’t know where to begin, what to do first or what to do next? Do you need a boost, further clarity or supportive encouragement on what you are currently doing? If you answered yes to any of these questions, I invite you to ACTIVATE YOUR LIFE! Come to get REAL STRATEGIES, TOOLS, and TACTICS to Crystallize your message, Organize your content. Create your manifesto and Market your message! Click here to sign up for the ACTIVATE YOUR LIFE WEEKEND

Did you say you were afraid of speaking up?

Sojourner Truth had to eat fear for breakfast, lunch, and dinner. You think she had time to worry about goodie bags, veggie snacks, matching decor, and stage fright.

Get out there and SPEAK ALREADY!

Have you been dormant or stagnant about your purpose or message? Don’t know where to begin, what to do first or what to do next? Do you need a boost, further clarity or supportive encouragement on what you are currently doing? If you answered yes to any of these questions, I invite you to ACTIVATE YOUR LIFE! Come to get REAL STRATEGIES, TOOLS, and TACTICS to Crystallize your message, Organize your content. Create your manifesto and Market your message! Click here to sign up for the ACTIVATE YOUR LIFE WEEKEND

Do you want to turn your experience, your story and your message to the world and create profitable opportunities for success by setting your own stage and building your own platform?

If you are ready to BE the voice of change by using your two most valuable assets, your power to write and the power to speak?

Then I want to introduce you to Lucinda Cross who travels the country to show women how to do just that.

We both believe that you have the power to heal, educate, inspire and uplift using your expertise or life experience. Join our conversation as we discuss tips and strategies on how to help you get your message to the world.

Click here to watch this cool vlog.

Lucinda Cross

Find out when we will be in your city or ask us how to get us in your city www.activateyourlifeweekend.com