women in media

Do You Have A Manifesto?

Why not?

A manifesto is defined as a declaration of one’s beliefs, opinions, motives, and intentions. It is simply a document that an organization or person writes that declares what is important to them. Writing down your personal or professional manifesto is a great way to

  • Clarify your beliefs and mindset
  • Examine your motivations and inspiration
  • Create personal affirmations
  • Write down your goals and aspirations

Your personal or professional manifesto doesn’t have to be permanent. Just like a vision board, you can add to you as the years go and as you grow. It is a great message to post in the office of your company, on the wall as a piece of art in your home, etc. Put it on a t-shirt if you want. Here is a simple outline you can follow to get started on writing your manifesto.

As a BONUS I have added my company Manifesto for Activate Worldwide below for you to download.
I believe that everyone _______ .
It is important to _______ .
Success is  _______ (in these ways).
I deserve___________.
I am ______________and ______________made.
Life is___________________.

Grab your FREE copy of the Activate Manifesto

 

You Are A Gift To The World, Make It Count

Every man and woman is born into the world to do something unique and something distinctive and if he or she does not do it, it will never be done.” Benjamin E. Mays

As we approach 2nd Qtr I believe it is extremely important for you to embrace your wins and your learning lessons.

Activator, you have a gift for the world that no one else has. You are the secret sauce that makes life so flavorful delicious. Yes, you might have made some mistakes. Yes, you might have said yes when you should have said no. But I want you to stop thinking that there is nothing special about you and your story. (more…)

What Does Lucinda Cross, Karen Civil and Sabrina Peterson Have In Common?

Smart Business Advice From 7 Savvy Black Enterprise Women Entrepreneurs

Take heed to these wise words from female powerhouses who’ve reached success

Check out this cool article written by Essence Gant on Black Enterprise online.

On your power: “In order to find your power, you have to admit to your truths. You owe it to yourself to get to know you. Familiarize yourself and discover your strengths and weakness and then own it.  If you don’t like what you see, then change it.

“I decided to own up to whom I was, a person who made a mistake. Once I forgave myself, I decided to act, talk and think differently.” Lucinda Cross

Read the full article and learn more about the other ladies mentioned in this awesome article. Please POST, SHARE, COMMENT, TWEET AND PIN http://www.blackenterprise.com/event/advice-women-entrepreneurs/2/

New York’s own Lucinda Cross to be Recognized at the United Nations

ACTIVATE! New York’s Lucinda Cross to be Recognized at the United Nations-BMORENEWS Global Forum on Women’s Empowerment

Lucinda Cross is an award-winning business leader and one of today’s most dynamic voices on the subject of personal and business success.  She also counsels and mentor women to Activate!

 

ACTIVATE! Lucinda Cross: Cross was recently featured on the Tom Joyner Morning Show and announced to be a featured author at The Congressional Black Caucus Author Pavilion in September.

(NEW YORK – June 15, 2012) – BMORENEWS announced that Lucinda Cross will be recognized for her dynamic entrepreneurial spirit and determination to succeed. Cross will be recognized with honorees on Friday, June 15th at the United Nations during the BMORENEWS Global Forum on Women’s Empowerment.

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Lucinda Cross is a Visibility Coach & Platform Strategist specializing in supporting women in leveraging and monetizing their message.

Lucinda Cross is the best selling author of The Road to Redemption, which is a life story of how she went from being an 18 year old freshman in college to making a life altering decision that resulted in serving a 4 1/2 year sentence in Federal prison. Lucinda has since then made it her life mission to inspire, encourage and uplift women to build businesses from their message and experience.  Lucinda graduated from Mercy College, left her corporate job and has built several successful business’s, married the man of her dreams, and is now raising a family and speaking nationally on overcoming fears and obstacles against all odds.

She is the CEO of LC Associates and has been branded as the Activator!  Mrs. Cross is the author of Corporate Mom Drop Outs, and a contributing writer for 3 other best selling business books. She is also co-owner of the Super Mom Entrepreneur Conference and Expo. Her journey into entrepreneurship began when she became a mom and she has been building businesses ever since.  She has defied all the odds both in life and in business and has mastered the ability to turn adversities into advantages.  She travels the world sharing her message and inspiring women to Activate in all areas of life!

Mrs. Cross has been featured on ABC, NBC, Black Enterprise, NY1, NY Daily News, Essence Magazine, Tom Joyner Morning Show, WLIB the Al Sharpton Show, Black Star Web, and over 100 internet talk radio shows and several blogs including Babble.com, Top 50 Mompreneurs 2012, #2 on the Top 100 Mompreneur Blogs to follow by http://www.blogtrepreneur.com, and more.

For media or bookings please contact Jeny Murillo at assistant@lucindacross.com. Cross is available for in person and virtual media appearances as well as conferences, seminars and symposiums.

 

5 Types Of Clients And How To Deal With Them

When it comes to being an entrepreneur, you can expect to run across a wide array of customers. It takes a lot to knowing them, identifying them, understanding them, and then working with them. During my time as an entrepreneur, I have run across 5 main types of clients which have distinct personalities and approaches.

Champion

These are the ones who have skin in the game they have had their ups and downs in business and clearly can identify their needs vs. wants; they also pay well, are easy to deal with, and will often send random gifts of appreciation. They are usually mentally free and understand their position in the marketplace and have made an impact in their industry as an expert and trendsetter.

Tips for working with them

  • Keep open communication and stay in contact!
  • Results are all they want.  Keep with the facts.  You don’t need to convince them of the value you bring, either they need what you have or they don’t.
  • They are very clear on what their next level is so when approaching a champion makes sure you understand their business model and their motivation. Champions want to stay champions so if you can assist them in marking their territory you will be retained for a large fee, as long as you produce.

Heavy Weight
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