In my observation one of the most important rules when it comes to marketing and branding 101 is that diversity is one of the keys to success.
Diversity should be in every aspect of your marketing. African American, Asian, Hispanic, etc. are all part of the melting pot. You have to make sure that your marketing is diverse. We live in a global society where opportunities are endless.
If you only support one ethnic group, you may be leaving money on the table, and possibly the chance to go global or international. Starting a multicultural war may not be the wisest thing for any small business to do.
Servicing a niche is different than servicing a particular ethnic group. Look at some of the highly successful organizations and companies and notice how their marketing and outreach is diverse. Diversity means domination. If you are looking to make a change, support an economy or transform mindsets you must start with your marketing messages. If you do service a particular ethnic group, I suggest you start out with OPEN DOORS for all, and then break it down into sects similar to the Chamber of Commerce. You have the Chamber of Commerce, the African American Chamber of Commerce, the NY Women’s Chamber of Commerce, the Australian Chamber of Commerce, the Asian Chamber of Commerce and etc., but the base, the mother hub is the overall US Chamber of Commerce.
Think about your messages and your reach. Can you expand your territory by keeping everyone boxed in or do you need to open the box a little? Keep in mind your passion, mission, morals and values do not change, you just now open up the flood gates for EQUAL opportunities and room for growth.
I would love to hear your thoughts on this topic of diversity, take a second to comment.