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Barking Up The Wrong Tree: Where is your biggest check?

Barking Up The Wrong Tree: Where is your biggest check?

When it comes to doing business in your city, what has been your experience?  Where did your biggest opportunities and paychecks come from? Do you find yourself doing business with people locally, nationally or globally?

I live in New York – the City that never sleeps. People come from all over the world to stake their claim and create legacy wealth.  With all of this access to capital, isn’t it interesting that my business is not fueled by New Yorkers.  My V.I.P clients come from the West Coast, my Blue Chip (mid-level) clients come from the Midwest and my Try and Buyers come from the DC/Maryland/Virginia area.

In order to render high quality service, I am constantly doing research on my target audience. I’ve discovered that it is necessary to dig deeper than the general questions of, who they are? What problems do they have that I can solve? Where do they hang out? What do they read?

Going below the surface has enabled me to connect directly with my ideal client. When I attend and speak in conferences, opportunities to create joint ventures with other business owners emerged. When you look at your client base and your service offering, who are the current buyers? Who needs what you have and where they are geographically located? Make sure you include this in your marketing plan; this can literally mean the WORLD of a difference.

Check out this article from Bloomberg  Business Week: Women and Wall Street.

Countries which are best for Women in Business Women empowerment has been one of the major criteria for discussion over a period of years. A trend that began from gaining voting rights in USA, proceeding to a grapple in liberty of clothing and finally in establishing itself in the market of businesses, it has been a long journey.

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Super Tired Mom

As a mother of three, I realize that it takes a lot of mental stability to get through each and every day. The daily regimen of being a mother, wife, business owner, cook, maid, etc. is quite demanding and at times overwhelming.  I am fortunate enough to have a husband, yet honestly, at times that seems to add to the pressure.  My intention is always to provide the WHOLE family with the sufficient amount of attention and loving support they need.   Sometimes, this takes a toll on the business of being a mom and the functions of running a business.

I decided that in order for me to stay sane and keep a smile on my face I needed to engage in self-care. The first step was to look at my thoughts and the corresponding effect on my life.  D.N.A of Excellence is my daily mental workout, and ensures consistent grooming of my thoughts.  Just like the body, if you do not take care of the mind it will begin to sag and drag.

What Category do you fit?

Category A: Business is booming, this is your best year, you have seen tremendous growth, clients are knocking down your door, you have systems in place, a virtual assistant or two, you have really found your comfort spot in your industry doing what you love to do.  Everything is running smooth at home and the kids are just so warm and fuzzy.


Category B: You are wondering what you are going to do to get clients, make money, sell more products or get the clients you want.  You are questioning if you should get a job but feel like if you had the right instructions or placed in the right direction you could skyrocket.  Your husband is on your back asking you about your business progress, your kids are being slightly neglected because you are constantly thinking about what to do next in your business so you are glued to your laptop, cell phone or business book.


Category C: You have had it with your job! You really want to lose your religion and tell them how you really feel, or you have been laid off and you are devastated that you don’t have a check but happy that you don’t work there anymore and wondering how you are going to have to cut down some luxuries such as the trips to the salon, manicures, pedicures, dining out, going to the movies. You are not sure if you should downgrade your car, cancel your gym membership, pawn valuables, have an estate sale, or your unemployment is about to be cut off in a few weeks and you feel pressured to act quickly.

As a marketing strategist and lifestyle mentor, I have been blessed to be able to help lots of women and mom entrepreneurs, and one thing I know for sure is those who are most successful operate from a smart and well-executed plan.

And those who find themselves struggling do so because often they are “winging it.”
Let’s be completely transparent with each other; do you have a clear, concise and strategic marketing plan, or strategic action plan designed to help you become an indispensable Trail Blazer this year?

If you are shaking your head “no,” you’re in the right place at the right time, because I can help.I am pleased to introduce “The D.N.A of Excellence: Renewing the Creative Fire!”

This customized program will help you:
* Clarify your 2011 goals
* Reset your thinking and expand your vision for what is possible
* Provide you with a step-by-step guide for the next twelve months
* Introduce you to marketing strategies that will help put you in front of your ideal target audience
* Show you how to leverage your skills and talents so you can create multiple streams of income
* Identify your big-stretch goal and give you a formula for reaching it

This offer is for a limited time only and limited to TEN people. Stop making excuses, this is your chance to “get off the sidelines and into the game”. It’s time  to renew that creative fire so that you come out blazing!

If you are ready to reserve your spot CLICK HERE.

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I am one of BABBLE’S TOP 50 • 2011 Mompreneurs

Lucinda Cross | Corporate Mom Dropouts

Top 50 Mompreneurs of 2011: Lucinda Cross Corporate Mom Dropouts


Corporate Mom Dropouts, a book, blog and coaching service designed to help working moms create the balance between managing a career and family.

Location: Westchester, New York
Children: Two sons, 4 months and 9, daughter, 6 • Age: 33

Inspiration: In 2005, working in risk management, Cross was burnt out. “I realized I had no relationship with my kids,” she says. “I was spending less than 45 minutes a day with them. There was no attention or affection for my spouse, either, because there was none of me left at the end of the day. I had to change that.”

Perspiration: With no clients or connections, and in the midst of a marital separation, Cross sought help. She found a career mentor, asked friends and family to help babysit, quit her day job and started an unpaid internship to learn the basics of consulting. “There were times when there was no money coming in, but going back to never seeing my kids was never an option,” she says. It was hard to hook clients at first. But once word got out there was someone was helping moms start their own companies, clients started flooding in.

Success: Cross released her first book, Corporate Mom Dropouts, in 2009.

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