Monday Prescription: Time for Heart to Heart Communication














During my presentation, I often stop the host from reading my bio, because what I am about to present has nothing to do with the media outlets I was featured on, the magazines I was in or the books I wrote or co-authored.

I don’t want people to see an “expert who appeared on…” I want people to experience a breakthrough of someone who can relate and provide a solution. That is where the breakthrough is, that is when the transition happens, when you are giving a heart to heart.

Television appearances are edited and scripted, magazines are edited, radio interviews are also scripted at times and edited, the networking elevator pitch is scripted, and even some of the presentations people give are scripted and rehearsed.

So tell me, at what point do you get to cultivate an authentic relationship?

At what point do you get the raw material?

This week I want you to pick 3 people you would like to cultivate a raw and authentic relationship with. They can be anywhere online, offline, U.S or UK.  Figure out what it is about that person that resonates within you.  What do you admire about them? Which of their values, behaviors, or accomplishments have impressed you?  Then I would like for you to state a specific way in which you can help or would like to be useful to that person.  Spend time coming up with creative ways to do this. Make sure you understand who they are and what challenges they face and follow through on the help you offered.

As I mentioned above, your communication has to come from the heart. Your offer of help has to be sincere, I repeat, your offer has to be sincere and you should absolutely be committed to following through on it.  Here are some heart to heart questions:


What keeps you up at night?

What accomplishments are you most proud of, in life or business?

What does a typical day look like for you?

What’s your unique story? What makes you different from everyone else?

What do you desire most at this point in your life?

How do you get your information (books, TV, radio, magazines, email, etc?)

What was the most expensive product or service you ever bought?

If money weren’t an issue, how could I best support you?

What is your most pressing issue right now?

What kind of things are on your calendar for this week?

What’s not working? What are you doing over and over again without the desired results?

What are you tolerating in your life or business right now?

The answers to these questions will support you in cultivating proactive relationships.  Enough of the Friend Feed let’s get to know each other better and have a Heart to Heart.


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Social Media: Groupies and Raving Fans

I know what you are saying to yourself, Lucinda has lost her marbles with this post.  But let me explain…

According to Wikipedia a groupie is an enthusiastic or uncritical follower and a fan is an ardent devotee; an enthusiast. I have been on social media for a while now and I have been a part of many groups on face book and twitter.  I personally only like to share with a select few with the intent to get to build, support and share any information that can them “ACCELERATE”, (using our action word for the month) with thriving in their business and their life.

What I see now on face book is people adding you to groups without asking permission or even caring if it align with what you are doing.  People are going “group crazy”, and on top of that the people they are having a “sell fest” inside the group.

In our efforts to build our list please keep in mind it is Quality not Quantity.  Stop asking people to “like” your page if it is not in alignment with your vision or theirs.  You can have a group of 1k, 5k or more, what is important is having a group of raving fans who are devoted, enthusiastic and uncritical.

If your goal is to increase your fan base, think about what kind of fans you want, identify who fits your group profile.

The profile for my group is women 30-55, in transition, tired of working for someone else, serious about leaving a legacy, extremely creative and would like to create a service package or info product, women and moms who are tired of making a dollar out of 15cents, heck a women who knows that God has given her a vision of being in business and is ready for the “What”, or a woman who is a corporate mom drop out.

If I don’t run across this type of individual then I sit back and interact, find out what they like and don’t like, find out what their visions and aspirations are…then BAM…they get an invitation.

Hi, my name is Lucinda Cross, I am the author of Corporate Mom Drop Outs, and I have a fabulous group called Corporate Mom Dropouts on face book which is a supportive group for creative visionaries such as yourself.  We discuss family balance; business building and we encourage and inspire each other to be the best we can be on all levels.  Join us and introduce yourself, your business and vision. We would love to have you share your expertise. Just by joining us you will have the opportunity to win a copy of my book that has been featured on ABC Money Matters for Mompreneurs.


This is a brief intro to let her know that we care about her and we are interested in her success.  I am not just adding her because “I think” she is not a good fit, nor am I selling in her group or promoting my group in her group without proper study and permission.

Here in this invite I am engaging the 1. Connectivity, 2. Credibility, 3. Awareness. I tell them who we are, what we do and why we do it.  I am not asking her to join because I need 10k followers. That message send out the wrong persona, you want to tell people how they can benefit by being a part of your group, how they can transform, how they can transition, etc.

Here are some of the red flags that go off when you tell someone to “like” your page without proper CCA rule above.

  • I don’t have quality folks in my group
  • I am in competition with myself and I have something to prove (EGO)
  • I really don’t care about you or your business just “like” my page
  • I don’t care to know you, just “like” my page
  • I don’t care if you are a tea drinker, just “like” my coffee drinking page
  • It does not matter that you pray to God, just “like” my atheist page.

We have to become more conscious on how we are presenting ourselves online.  We must be hungry for the right connects and not thirsty for the wrong ones.

I love my groupies and my fans, meaning I love the devoted, enthusiastic and uncritical followers who are supportive of what I do. Tell the quality folks in your group to invite more quality folks who fit your “groupie or fan profile”.

Creating Raving Fans requires a you finding a better way and the discipline to communicate and connect with your audience consistently and deliberately.

*please come back to read our blog on Friday for a new post*



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America’s Most Wanted: Unethical Internet Marketers

News Flash: Unethical Internet Marketers are caught stealing hopes and dreams

If you ever invested in your business, you may relate to this.

As a “preneur”, entrepreneur, mompreneur, infopreneur, solopreneur etc…, you are constantly looking for golden nuggets that will help you build your business. During my journey, I have experienced unethical Internet Marketers all selling the same thing, different name, same game.  Well I am proud to say, “Free at last, free at last, thank God almighty, I am free at last”.

There is a set of internet marketers who are out to make a quick buck, and they could care less about you and your business.  We must use discernment when it comes to linking our vision to an individual whom may appear to be a trusted advisor. Do not let their fancy titles and large list fool you, look at what these people are really selling.  I have invested over 30k in my business and ½ of that was a hard lesson to learn.

Watch who is teaching you, and making deposits into your business. I was told by one of my mastermind members that authenticity and integrity went out the door after Thomas Leonard passed. If you don’t know about him, Google him, and if you want to see the fruits of his labor check out the awesome Andrea Lee who is depositing doses of truth, reality, purpose and authenticity back into the coaching world.

I refuse to gamble my money that I work hard for to another “Power Puff doll guru in training” and walk out with just another book shelf collector’s item. I refuse to give up my time to someone who is practicing with my vision, or has elevated to a point where they no longer give value and I am just another number on their list.

Here are some unethical tips to write down. Matter of fact, print this out and email it to your entrepreneurial friends.

Unethical tip #1.

It’s important that you be aware of anything that sounds unethical or illegal. Paying something for nothing is a red flag off the bat. Swindles crop up all the time, so you need to make yourself aware of their existence. Follow the adage that if it sounds too good to be true, it probably is.  Also, listen to sales pitches with both ears open and do plenty of research before you make any commitments.

Unethical tip #2.

Some Internet marketers use fluffed up language to mislead customers to believe in the benefits that don’t actually exist. You’ve probably seen advertisements with pictures of private jets, exotic cars; expensive vacations that lead the reader to believe that, 1) the business owner on the website is living this lifestyle, or 2) the opportunity or product being promoted can provide this kind lifestyle for you. However, it is the blatant or intentional misleading, or implication of unrealistic expectations that borders the unethical in the internet marketing world.

Unethical tip #3.

Do your research. Use Google search, call up the testimonials they have listed on the sales page or the website. Just as if you were checking out a new community to live in, you would checkout the schools, the neighborhood, the stores, the convenience and etc, same thing goes for your business.

Sidebar: Keep your eyes open…If you have a story or a company that you would like to warn us about, please share so that the next “preneur” does not get burned. I really hold my clients close and refuse to allow you to fall into the same traps I did. Don’t follow the glitz and glamour.

Tweet this and you can get a chance to win a copy of Corporate Mom Drop Outs revised eversion.


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Tailor Made Target

I know that most of my clients hear the term target market and target audience but, they still are not quite sure who they are selling to, who they are servicing and where their target audience is located.  Many unfocused business owners spend most of their time attending networking events, conferences, seminars and they leave these events with more business cards, than actual business.  Tailor made target audiences start from identifying why you are in business and what does your ideal prospect want. This will set the pace for your business profits months and years from now.

How do you find your target market? Where do you look for ideas? Once you have a target market in mind, how do you research it?

Here’s two things you can do right now.


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Adapt to Suit Your Business Environment

Be Focused, Stay Flexible

As an entrepreneur, it’s important that you’re able to adapt to your environment and do what’s necessary to make your business succeed. This and staying focused may sound like contradictory concepts, but they’re actually very complimentary.

Most experienced business people agree that business seldom goes as you expect. If you have one plan to generate traffic, one plan about what to sell, one plan about how your business should look and you’re not willing to change strategies, chances are you won’t make it in the long run.


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Your Focus Must Be Laser Sharp

Having laser sharp focus is crucial to your long term success. Having a good idea and sticking with it until it either succeeds of fails is actually a vital skill – A skill that many entrepreneurs unfortunately lack and fail as a result. Many entrepreneurs suffer from a severe disease called the “Shiny Object Syndrome”.

Results Come with Persistence, Not Singular Spurts of Effort

Entrepreneurs often feel powerful spurts of desire, of determination, of feeling like they’re willing to do whatever it takes. Feeling that way for a few days or weeks isn’t an uncommon feeling. However, to really succeed you need to be able to stay motivated and inspired about what you’re doing for months and years at a time.


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Upgrade your Network to Upgrade your Networth

Are you ready to succeed in networking online? Building quality not quantity relationships online?

Meeting people who are succeeding and not trying to shove every service or product in your face by cluttering your inbox. This is the sole difference between success and failure.

How do you network locally and at seminars, online and off?

This post will help you build relationships that’ll help boost your network and your business.

Make Friends First
In online business, this business axiom holds very true: “All things being equal, people prefer to do business with people they like. All things not being equal, people still prefer to do business with people they like.”

If you want someone to share with you their success techniques for building an online business, then the first step is to build a friendship with them.

Get to know them as human beings and allow them to get to know you. Show a little vulnerability, as well as curiosity and interest towards them.
Once you have a bit of a relationship, then talk business.


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