Tips

7 Steps to Recovery for Email-aholics

The first step is to admit that you have a problem. Once you admit that you are addicted to emails is a good sign that you know you need help.  Checking your emails morning, noon and night is an indication that you are addicted to “missing out”.  You will not miss out if you take a shower without your phone.  You will not miss out if you eat breakfast without scrolling through your emails.

The second step is to acknowledge you need help. This is where we ask that you say I_________have an addiction to emails and I acknowledge that I need help.

The third step is to ignore the notifications. Receiving emails does not mean you have to answer all of them.
This specifically applies to the cc’d emails. Receiving emails is a process. You have to open, review, think, write and review again before replying. My advice is, only reply when you really have to.

The fourth step is to organize your emails. Flag those emails that you are not replying immediately to. You can do this after reviewing the email and move them to a @Reply folder. This enables you to differentiate them from other emails by flagging them to be replied to immediately.

The fifth step is to filter unimportant and pleasure mail. Particular senders are better black listed. The individuals known to either send or forward non important stuff to you are better filtered out from the inbox. This will enable you to read them at your on pleasure since they are placed in a special folder.

The six step is to create folders. Move the emails that you are not in hurry to read to the @Read folder. Apply this to those emails you have started reading and found there is no need for urgent reply. They are better manually filtered to @Read folder where a particular time is allocated for reading all of them.

The seventh step is to schedule review time. Reviewing the folders is better done at a scheduled time. This is best done at a time that will not affect the working hours and specifically applies to those emails that are carbon copied and memos since they act as point of information and do not call for the need to reply to them immediately.  Scheduling in email time 3x a day can save you time.

Bonus tip: Hire someone to review your emails for you, forward you the important emails, and organize the other messages for a more convenient reading time. You can get help for $5 check out http://fiverr.com/

I hope these tips will be helpful to you in managing your emails. May you enjoy every moment of email communication without tweaking out.

 

 

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Is Your Vision Homeless?

Shelter for Homeless Visions

Whether you’re a newbie or existing vision holder, there are three basic essentials your vision needs in order to survive.  Some of these essentials have been over looked or have not been considered in order to shift your vision to the “next phase in development”.

Every vision needs a place to stay so that it can be examined, invented, and considered.

#1 A written power plan that answers some important questions. This allows your vision to be examined and set apart.

  • Your visions greatest strengths
  • Your biggest opportunities
  • Your current customers and why they should work with you
  • What changes and new programs you can implement to increase your value

#2 An online presence and a place that the vision can reside to show off its brand personality.  This is expressed through logos, content, colors, images, slogans and themes. This sets your vision apart, and builds a psychological bond with visitors and potential prospects.  Consider using a word press blog, tumblr, blogger.com or joomla platform for sheltering your business.  A Facebook group is not acceptable as a permanent place for your vision to stay. This allows your vision to be invented, because you know have carved out a position.

#3 A list of friends, family and associates. Building a list of 1000 raving fans will help you in creating a tribe.  Selling requires people to sell to. You do not need a large list to succeed. You need to create a list of raving fans. It’s better to have a small list of highly targeted, responsive people than a big list of people who don’t want to hear from you. It’s not necessarily about getting to as many people as you can, just the right people. This allows your vision to be considered by those who are ready to invest.

As the caregiver of the vision you must focus on providing a caring, warm environment for optimal growth. No vision should be homeless. Utilizing social media is only a pit stop for your business to get connected, not for your main business vision to be housed. If you need help creating a home for your vision, comment below and we will set you up for a consultation to find a safe shelter for your vision. If you have a home for your business please post the url here so we can support you.

Thank you for reading another one of my blog post.  I appreciate you.

 

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Stop Playing Hard To Get, Be Easy: Cash, Check or Credit Card

Stop Playing Hard To Get.

When it comes to making a sale you must make it EASY for people to buy.  There were many times where I would have a book signing and would have a line full of buyers. Half of the people on the line did not carry cash and wanted to pay me with a credit or debit card.  Since I was not PREPARED and EQUIPPED. I would miss the opportunity of selling a book, CD or event on the spot.

I would get the following response that would make my stomach turn.

  1. You don’t have a credit card machine?
  2. You don’t accept credit cards?
  3. Do you know where and ATM is?
  4. I only have this amount of $$$ on me. on me.
  5. Can I buy the book online?
  6. I guess I will get my copy when I see you at the next event.
  7. I waited on line to get the book and I wish I would have known this before.

People do not like it when it seems as if your products or services are hard to get.  Yes, it is good to sell out at an event, but to miss out on a sale because I am UNPREPARED was enough for me to take action.  I know have invested in getting a portable charge card machine that connects to my phone called Square Up https://squareup.com/.

The easier you make it for people to buy, the more they will buy. Don’t miss another sale by being unprepared even if you have to print out credit card authorization forms.

Whatever you are selling make sure you have the prices visible for people to see and a sign that says either (CASH ONLY), (CASH and CHECKs ONLY), or (CASH, CHECK AND CREDIT ACCEPTED).  Remember this rule: be easy to find, easy to call, easy to process, easy to deal with and easy to pay for.

Make a comment, and share. You will instantly be entered to win an opportunity to travel with Lucinda to her Super Mom Conference in October for free. http://www.supermompreneur.com

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Brand Leverage: Double the Flavor, Double the Funds

Marketing your business is a must. In my observation the mistake most business owners make is marketing division, versus marketing leverage.

There are so many opportunities for you to get your products or services in the front of your target market. Most business owners over look the opportunities of expanding their reach and their brand awareness by thinking of “I” instead of “we”. You can collaborate and partner up with just about any business online and off.  It all depends on what they are offering, and if there is room to add value to what is not being provided.

Many people look at the competition and see what they are not doing right, when they should be looking at what the competition is doing right and then figuring out ways to create a cross- marketing campaign or joint venture.

For example a coach:

If you are a coach, couldn’t you find a virtual assistant who’d like to offer specific services to your clients in addition to your coaching packages that will help them with implementation?  This can add that extra value that most coaching packages do not include.  Here is your point of differentiation and you are now being marketed without any extra effort or time.

Another example is the graphic designer:

If you are a graphic designer, couldn’t you find a blog/website designer who’d appreciate your service for their clients as they focus on installation and customization of the clients’ website?  This can support your client in getting their logos, banners and custom images created all in one stop shopping.

I want you to think about your product or service offerings and begin to make a list of potential partnerships you can create.  Work smarter by working together.

If you need assistance adding value to your product or service contact us so we can support you in creating a “value added” plan. Use our online scheduler http://tungle.me/lucindacross or email my assistant at assistant@lucindacross.com

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Mouth to Mouth: Do you have good customer service?

What is customer service and why do we need it? This sounds like an obvious question, but I bet you are not actively complying with any of the rules for good customer service.

According to the online Webster dictionary, customer service is assistance and other resources that a company provides to the people who buy and use its products or services.

Customer service is what I call Mouth to Mouth. This is an essential key to a successful business organization. Every entrepreneur and business owner should have a CSO (Customer Service Officer).  This person should be in charge of interacting with the customers and prospects.

Every customer wants to feel like a V.I.P, they want to feel important.

Most studies show that 40% of customers who have a bad service experience tell their network.  In order to have good Mouth to Mouth customer service, start by putting together a system for better communication before, during and after the product sale or delivery of service. People who get good service will remember you and come back even if your product or service didn’t exactly meet their needs or expectations.

The best way to get good Mouth to Mouth is by opening yours first. Talk to five past customers and listen to what they have to say about the experience they had with your company overall.  When they give you advice, hear it, listen to it, feel it, digest it and take away everything that makes sense while being emotionally detached.  This information will support you in building lasting relationships.

Check out these tips posted on the Toilet Paper Entrepreneur’s blog on 60 Customer Service Tips for Entrepreneurs.

Make sure you are signed up on our list so that you can be the first to hear about our exclusive “List only calls”

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Reserved Parking for Your Keywords

Keywords and keyword phrases are words and/or phrases the search engines look for when they search your site or blog or article.

Search engines only work if they can return relevant content to the people who are using them to search, so it’s very important to them to find articles that go well with the search terms people insert in the search box.

Search engines look for keywords in several places:

  • In the metatags at the beginning of a web page
  • Within the header tags of a web page or article
  • In the body of text on a web page, especially in the first paragraph and the last paragraph or of your site or article.

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Editor At Large: Increase Your Newsletter Visibility

Having a great newsletter can increase your business by as much as 5 fold – Or more, if you do it right! In fact, a newsletter is one of the most crucial tools in business, yet many beginning marketers miss out on it. Why is a newsletter so crucial and how can you start your own newsletter? Here’s the inside scoop.

Why a Newsletter is So Important

A newsletter is crucial because most people aren’t willing to pull out their credit card the first time they hear about someone.

Instead, they prefer to get to know you and your content bit by bit over time. As they get to know you and realize you’re the real deal and that you can help them, then that’s when they’ll be willing to pull out their credit cards and make a purchase.

To build this trust, you need to build a connection over time. A newsletter allows you to stay in touch with people even after they’ve left your site.

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Article Marketing: Do you have a smoking “SIG”?

If you want to really make your article “SELL” then you’ve got to craft the perfect RESOURCE BOX. This is the “author bio” that is below your article body and it’s also known as your “SIG” (short for SIGnature).

Here are the essential items that should be in your RESOURCE BOX:

  • Your Name: You’d be amazed at how many folks forget to include their name in the RESOURCE BOX. Your name and optional title should be the first thing in your resource box.
  • Your Website Address: in valid URL form. Example: http://Your-Company-Name.com/
  • Your Elevator Pitch: This is 1 to 3 sentences that encapsulates the essence of what makes you and your offering unique. Also known as your USP (Unique Selling Proposition).
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4 Tips to Creating Knock-Out Content

Producing content on a consistent basis can be very challenging and you may find yourself pulling your hair out when it comes time to writing another article, drafting another blog post, preparing another outline. If you’re not a content producer, sooner or later you’re going to come to the point where you have to ask yourself: “What am I going to write about?” Here are some tips that I use that can help you when it comes to coming up with content ideas.

Tip #1 – Explain an Expert’s Concept

One great way to produce some killer content is to take some of your favorite quotes and expert ideas and use them as discussion topics for your content.

For example, if you’re running a business blog, you might take an idea like Donald Trump’s “it takes as much effort to think small as it does to think big, so you might as well think big”. You can take this quote and turn it into a blog post about goals and planning or thinking big according to millionaires.

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Create a Demand for your Brand

One of the most important assets you can develop for your business is a powerful brand. Brands are the culmination of who you are, how you’re different from your competition, and why a buyer should do business with you.

Ask yourself why should they do business with you versus your competitor? What is your signature style, look, feel, way of delivery?
Whether you’re a seasoned biz owner or small start-up, a brand has tremendous impact. Besides having a business plan, you need to establish a business brand. Branding you as an individual or your business is something you should start working on to build momentum and longevity.

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