black enterprise

What Does Lucinda Cross, Karen Civil and Sabrina Peterson Have In Common?

Smart Business Advice From 7 Savvy Black Enterprise Women Entrepreneurs

Take heed to these wise words from female powerhouses who’ve reached success

Check out this cool article written by Essence Gant on Black Enterprise online.

On your power: “In order to find your power, you have to admit to your truths. You owe it to yourself to get to know you. Familiarize yourself and discover your strengths and weakness and then own it.  If you don’t like what you see, then change it.

“I decided to own up to whom I was, a person who made a mistake. Once I forgave myself, I decided to act, talk and think differently.” Lucinda Cross

Read the full article and learn more about the other ladies mentioned in this awesome article. Please POST, SHARE, COMMENT, TWEET AND PIN

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Lucinda’s keynote at the Activate 2K14 conference

My keynote at the Activate 2K14 conference was based on the Parable of the Talents.

Parable of the Talents in Matthew 25:14-30 provided a perfect foundation for the Activate 2K14 attendees. A framework about purpose and passion, success and wealth.

1. The Parable teaches us that success is about results.  

We each have been given talents to use, trade and maximize. These talents are given to glorify God which in turn provides a fulfilling lifestyle for us to live. These talents are given to us to produce a return, not to hide. What talents are you hiding? How are you increasing what you have been given?

2. The Parable teaches that God has already given us everything we need to operate in our purpose.

This means that you are not comparing your gifts, talents, skills and abilities to anyone else. God has given you specific talents that are customized for you. Use them, increase them, leverage them, and activate them. Many of us sit on our talents and hide them because we are looking at our short comings. Use what you have because it is more than enough. How can you turn your ideas into a brand? How can you turn your brand into a movement? How can you help others by using your story, your expertise or life experience?

3. The Parable shows that we are responsible and held accountable. 

The Parable of the Talents is about being a servant leader. Not wasting your opportunities. The man with one Talent wasted an opportunity because he was afraid and fearful. We are responsible for our purpose and held accountable for what God has given us.

I hope those of you who were in the audience have been Activated to use your talents, and those who did not attend can get the DVD or video to watch the keynote presentation by Lucinda Cross.

Lucinda Cross is available for coaching, speaking and training. Please inquire as her 2015 calendar is filling up. Email Nye Scott

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Activate 2K14 Conference Set to Inspire and Empower Women in NYC

Activate 2K14 Conference Set to Inspire and Empower Women in NYC.

Lucinda Cross, founder of the Activate Conference,will host “Activate 2K14,” a weekend experience kicking off Sept. 19 and continuing with a series of inspirational and informative panel events at the The Times Center in New York City on Sept. 20. The conference brings together dynamic industry leaders to discuss major topics that are important to women entrepreneurs and leaders, focusing on how they can become bolder, stronger, more effective and courageous leaders in the future.

Women will be privy to a welcome reception, followed by a “Meet the Authors of the Art of Activation” event and a luxe A-list networking party.

Opening conference speakers are actresses and TV hosts Keke Palmer and Sherri Shepherd, currently starring in Cinderella on Broadway. (read the article in Black Enterprise)

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How To Avoid Distractions (vlog post)

Avoiding the distractions is one of the hardest yet simple techniques that most people find hard to do.







Watch this quick video on How to Avoid Distractions and share it with your circle.  One lucky viewer who comments and shares the video will have the opportunity to attend my 1 Day Intensive here in NY in December 2012.



Excellence is in the details. Give attention to the details and excellence will come.

– Perry Paxton

It’s not what’s happening to you now or what has happened in your past that determines who you become. Rather, it’s your decisions about what to focus on, what things mean to you, and what you’re going to do about them that will determine your ultimate destiny.

– Anthony Robbins

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Alfred Edmond Jr. Interview: Challenges Facing Women and Minority Entrepreneurs

Watch this exclusive interview with Alfred Edmond Jr. The SVP of Black Enterprise. I asked him a series of questions via our Skype interview and the answers, if applied can help boost your business for greater success.

I need each reader to place a brief comment based on the interview. Your comments count towards my trip to the Black Enterprise Entrepreneur Conference. I will select one lucky individual to attend an all-expense paid trip to the 2012 Black Enterprise Entrepreneurs Conference held in Chicago (May 23-26).

Please comment below and hit the share button. Sharing is caring!



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Shame on “If I Were A Poor Black Kid”

As I was checking on one of my trusted advisor websites,  Alfred Edmond Jr SVP/Editor-at-large of BLACK ENTERPRISE, I noticed his well stated rebuttal to an article posted on by Gene Marks.  The article headline read: “If I Were A Poor Black Kid“.  Well Mr. Edmond decided to write his article called: If I Were A Rich, Privileged White Kid, and here is my two cents to Mr. Marks.


Mr. Marks,

It appears that your intention was to educate, encourage and empower a “poor black kid” on what it takes to be successful in life.   To avoid being “outside of your expertise”, it would have been prudent to interview successful black men and women to find out what it took to bring them out of poverty into prosperity. It also would have shown wisdom to ask them how they handled the shortages of food, clothing, shelter, money, etc.  A “good education”, “good job” and “tech skills” are not necessarily passports to health, wealth, love, career fulfillment or monetary satisfaction. Are you familiar with the term “the working poor?”

In closing, I would like to suggest that you really look at  the power of words. Self-esteem is a critical component of success. Your article title “poor black kid” shows the limitation of your paradigm because it places a dis-empowering  label upon a child. Rather than arrogantly stating that you stand by your words, it would be beneficial to consider that a shift in consciousness is in order as this article in particular clearly reveals your true intention, which was to demean, belittle and criticize. Any child reading this article would be hard-pressed to walk away with self-esteem in tact after reading your post.

I believe that you would greatly benefit from volunteering your time and services. Join the people on the front lines who give generously of their time, undivided attention, intellectual capital and financial resources to solve the problem of poverty. First hand experience would clearly teach you empathy and compassion and the power of “doing” versus “talking about what you would do”.

That is my two cents…

Lucinda Cross is a Lifestyle and Business fire starter specializing in women’s success. She is the CEO and Founder of Activate!, Author of Corporate Mom Drop Outs, Founder of Praying and Activate Me 24/7 Membership. She is also co-owner of the Super Mom Entrepreneur Conference and Expo. Her journey into entrepreneurship began when she became a mom and she has been building businesses ever since as a mompreneur. She has defied all the odds both in life and in business and has mastered the ability to turn adversities into advantages. She travels the world sharing her message and inspiring women to Activate in all areas of life! Her new book “The Road To Redemption: Overcoming Life’s Detours, Obstacles and Challenges” is set to release in Mar 2012.  You can find out more about Lucinda Cross or request to hire her for your upcoming conference, seminar, graduation or celebration by emailing her agent at or simply connect with her on Facebook , Twitter @lucindaspeaks.
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