business mom coach

America’s Most Wanted: Unethical Internet Marketers

News Flash: Unethical Internet Marketers are caught stealing hopes and dreams

If you ever invested in your business, you may relate to this.

As a “preneur”, entrepreneur, mompreneur, infopreneur, solopreneur etc…, you are constantly looking for golden nuggets that will help you build your business. During my journey, I have experienced unethical Internet Marketers all selling the same thing, different name, same game.  Well I am proud to say, “Free at last, free at last, thank God almighty, I am free at last”.

There is a set of internet marketers who are out to make a quick buck, and they could care less about you and your business.  We must use discernment when it comes to linking our vision to an individual whom may appear to be a trusted advisor. Do not let their fancy titles and large list fool you, look at what these people are really selling.  I have invested over 30k in my business and ½ of that was a hard lesson to learn.

Watch who is teaching you, and making deposits into your business. I was told by one of my mastermind members that authenticity and integrity went out the door after Thomas Leonard passed. If you don’t know about him, Google him, and if you want to see the fruits of his labor check out the awesome Andrea Lee who is depositing doses of truth, reality, purpose and authenticity back into the coaching world.

I refuse to gamble my money that I work hard for to another “Power Puff doll guru in training” and walk out with just another book shelf collector’s item. I refuse to give up my time to someone who is practicing with my vision, or has elevated to a point where they no longer give value and I am just another number on their list.

Here are some unethical tips to write down. Matter of fact, print this out and email it to your entrepreneurial friends.

Unethical tip #1.

It’s important that you be aware of anything that sounds unethical or illegal. Paying something for nothing is a red flag off the bat. Swindles crop up all the time, so you need to make yourself aware of their existence. Follow the adage that if it sounds too good to be true, it probably is.  Also, listen to sales pitches with both ears open and do plenty of research before you make any commitments.

Unethical tip #2.

Some Internet marketers use fluffed up language to mislead customers to believe in the benefits that don’t actually exist. You’ve probably seen advertisements with pictures of private jets, exotic cars; expensive vacations that lead the reader to believe that, 1) the business owner on the website is living this lifestyle, or 2) the opportunity or product being promoted can provide this kind lifestyle for you. However, it is the blatant or intentional misleading, or implication of unrealistic expectations that borders the unethical in the internet marketing world.

Unethical tip #3.

Do your research. Use Google search, call up the testimonials they have listed on the sales page or the website. Just as if you were checking out a new community to live in, you would checkout the schools, the neighborhood, the stores, the convenience and etc, same thing goes for your business.

Sidebar: Keep your eyes open…If you have a story or a company that you would like to warn us about, please share so that the next “preneur” does not get burned. I really hold my clients close and refuse to allow you to fall into the same traps I did. Don’t follow the glitz and glamour.

Tweet this and you can get a chance to win a copy of Corporate Mom Drop Outs revised eversion.


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7 Steps to Recovery for Email-aholics

The first step is to admit that you have a problem. Once you admit that you are addicted to emails is a good sign that you know you need help.  Checking your emails morning, noon and night is an indication that you are addicted to “missing out”.  You will not miss out if you take a shower without your phone.  You will not miss out if you eat breakfast without scrolling through your emails.

The second step is to acknowledge you need help. This is where we ask that you say I_________have an addiction to emails and I acknowledge that I need help.

The third step is to ignore the notifications. Receiving emails does not mean you have to answer all of them.
This specifically applies to the cc’d emails. Receiving emails is a process. You have to open, review, think, write and review again before replying. My advice is, only reply when you really have to.

The fourth step is to organize your emails. Flag those emails that you are not replying immediately to. You can do this after reviewing the email and move them to a @Reply folder. This enables you to differentiate them from other emails by flagging them to be replied to immediately.

The fifth step is to filter unimportant and pleasure mail. Particular senders are better black listed. The individuals known to either send or forward non important stuff to you are better filtered out from the inbox. This will enable you to read them at your on pleasure since they are placed in a special folder.

The six step is to create folders. Move the emails that you are not in hurry to read to the @Read folder. Apply this to those emails you have started reading and found there is no need for urgent reply. They are better manually filtered to @Read folder where a particular time is allocated for reading all of them.

The seventh step is to schedule review time. Reviewing the folders is better done at a scheduled time. This is best done at a time that will not affect the working hours and specifically applies to those emails that are carbon copied and memos since they act as point of information and do not call for the need to reply to them immediately.  Scheduling in email time 3x a day can save you time.

Bonus tip: Hire someone to review your emails for you, forward you the important emails, and organize the other messages for a more convenient reading time. You can get help for $5 check out

I hope these tips will be helpful to you in managing your emails. May you enjoy every moment of email communication without tweaking out.



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Is Your Vision Homeless?

Shelter for Homeless Visions

Whether you’re a newbie or existing vision holder, there are three basic essentials your vision needs in order to survive.  Some of these essentials have been over looked or have not been considered in order to shift your vision to the “next phase in development”.

Every vision needs a place to stay so that it can be examined, invented, and considered.

#1 A written power plan that answers some important questions. This allows your vision to be examined and set apart.

  • Your visions greatest strengths
  • Your biggest opportunities
  • Your current customers and why they should work with you
  • What changes and new programs you can implement to increase your value

#2 An online presence and a place that the vision can reside to show off its brand personality.  This is expressed through logos, content, colors, images, slogans and themes. This sets your vision apart, and builds a psychological bond with visitors and potential prospects.  Consider using a word press blog, tumblr, or joomla platform for sheltering your business.  A Facebook group is not acceptable as a permanent place for your vision to stay. This allows your vision to be invented, because you know have carved out a position.

#3 A list of friends, family and associates. Building a list of 1000 raving fans will help you in creating a tribe.  Selling requires people to sell to. You do not need a large list to succeed. You need to create a list of raving fans. It’s better to have a small list of highly targeted, responsive people than a big list of people who don’t want to hear from you. It’s not necessarily about getting to as many people as you can, just the right people. This allows your vision to be considered by those who are ready to invest.

As the caregiver of the vision you must focus on providing a caring, warm environment for optimal growth. No vision should be homeless. Utilizing social media is only a pit stop for your business to get connected, not for your main business vision to be housed. If you need help creating a home for your vision, comment below and we will set you up for a consultation to find a safe shelter for your vision. If you have a home for your business please post the url here so we can support you.

Thank you for reading another one of my blog post.  I appreciate you.


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Stop Playing Hard To Get, Be Easy: Cash, Check or Credit Card

Stop Playing Hard To Get.

When it comes to making a sale you must make it EASY for people to buy.  There were many times where I would have a book signing and would have a line full of buyers. Half of the people on the line did not carry cash and wanted to pay me with a credit or debit card.  Since I was not PREPARED and EQUIPPED. I would miss the opportunity of selling a book, CD or event on the spot.

I would get the following response that would make my stomach turn.

  1. You don’t have a credit card machine?
  2. You don’t accept credit cards?
  3. Do you know where and ATM is?
  4. I only have this amount of $$$ on me. on me.
  5. Can I buy the book online?
  6. I guess I will get my copy when I see you at the next event.
  7. I waited on line to get the book and I wish I would have known this before.

People do not like it when it seems as if your products or services are hard to get.  Yes, it is good to sell out at an event, but to miss out on a sale because I am UNPREPARED was enough for me to take action.  I know have invested in getting a portable charge card machine that connects to my phone called Square Up

The easier you make it for people to buy, the more they will buy. Don’t miss another sale by being unprepared even if you have to print out credit card authorization forms.

Whatever you are selling make sure you have the prices visible for people to see and a sign that says either (CASH ONLY), (CASH and CHECKs ONLY), or (CASH, CHECK AND CREDIT ACCEPTED).  Remember this rule: be easy to find, easy to call, easy to process, easy to deal with and easy to pay for.

Make a comment, and share. You will instantly be entered to win an opportunity to travel with Lucinda to her Super Mom Conference in October for free.

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Corporate Mom Drop Out or Corporate America: Are you faithful to your vision?

I started out as most mom entrepreneurs, frustrated with my job, wanting to pursue my dreams, make more money, and do what I wanted to do, when I wanted to do it, and however I wanted to do it.  I rebelled and left Mr. Corporate America to see if I could make it without him.  It has been over 7 years now and I have not returned.  I now have the freedom and flexibility I craved. On the business front, I deliver inspiring keynotes, coach women business owners and mompreneurs. On the home front, I am able to enjoy my family  and play with my little 9mth old at the mommy and me events during the week.

I don’t know about you, but the relationship I had with Mr. C (Corporate America) was abusive.

He kept me from my children, kept me from my friends and family, and most of all kept me from being me. Mr. C made it clear that he wanted 50years of my life.  He never really acknowledged my talents and he personally did not care.  He told me I could only be sick a few times a year, I could eat once a day when he said so. He told me what to wear, how to talk and when to talk. He gave me money every two weeks, just enough to survive and told me that I had to show up rain, sleet, hail or snow. I will never forget the day he told me that I could only take 14 days out of the year, and had the nerve to call it a vacation…

I have been tempted to cheat on my vision when times were rough, when I suddenly became a single parent with 2 small children, when my lights were turned off, when my computer crashed while working on a clients 30 page business plan, when my car was towed for tickets, not once, not twice but three times for over $1000 each time, only because the signs in the city were hard to read, when all I wanted to do was attend a networking event for free. In the midst of it all, and despite of it all, I had to believe that I was going through a process of preparation.

When Mr. C came knocking at my door, with flowers and candy, with new positions and promotions, I had to stand firm on my decision and make this thing called VISION work.  I needed to hang around visionaries, listen to visionaries, and eat with visionaries who were not my peers, but at a level that I wanted to get to.

You will be tried, tested and tempted when it comes to your Vision.  When the going get rough, when the roads get rocky. Are you willing to wipe off the dust, dry your eyes and keep on keeping on?

Be committed and intrinsically motivated.  Write your vision down and start with the end in mind.  What does the big picture look like? Write the vision, cut and paste the vision, record the vision, do whatever legally, morally and ethically that you need to do so that the provision can show up. What one person can do, anyone can do if the desire and passion is there. I believe in you and in the beauty of your dreams.  When you get sick and tired of being sick and tired, you will take action.  I trust that when you do, you will join me, Lucinda Cross…. together we will create a business beyond your wildest dreams!

Sign up for the D. N. A of Excellence “Renewing The Creative Fire” 6 week program.  Sign up now for the early bird special.

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I am one of BABBLE’S TOP 50 • 2011 Mompreneurs

Lucinda Cross | Corporate Mom Dropouts

Top 50 Mompreneurs of 2011: Lucinda Cross Corporate Mom Dropouts


Corporate Mom Dropouts, a book, blog and coaching service designed to help working moms create the balance between managing a career and family.

Location: Westchester, New York
Children: Two sons, 4 months and 9, daughter, 6 • Age: 33

Inspiration: In 2005, working in risk management, Cross was burnt out. “I realized I had no relationship with my kids,” she says. “I was spending less than 45 minutes a day with them. There was no attention or affection for my spouse, either, because there was none of me left at the end of the day. I had to change that.”

Perspiration: With no clients or connections, and in the midst of a marital separation, Cross sought help. She found a career mentor, asked friends and family to help babysit, quit her day job and started an unpaid internship to learn the basics of consulting. “There were times when there was no money coming in, but going back to never seeing my kids was never an option,” she says. It was hard to hook clients at first. But once word got out there was someone was helping moms start their own companies, clients started flooding in.

Success: Cross released her first book, Corporate Mom Dropouts, in 2009.

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