The Activate platform and brand is about building a business that fits the lifestyle you deserve and desire to live, travelling the world, making your first six figures in your business, writing best selling books, get non-stop booking request to be a speaker, get paid for appearances, get called by TV Producers on a weekly basis, get more prayer time in, have more intimate moments with your loved ones, work when you want, where you want, how you want without compromising your brand…test the waters and get #Activated. 



Lucinda Cross is a Master Coach, best-selling author, award winning speaker, TV personality, spokesperson and energetic teacher of personal and professional development. In 2006, she started the brand Activate! and Activate Your Life Today! and is the President of Activate WorldWide Inc.
Her company is a boutique leadership services firm that specializes in the delivery of personal and professional development enrichment programs, such as:
  • Adversity
  • Communication
  • Creativity
  • Goal-Setting
  • Productivity
  • Time Management
  • Leadership
Lucinda creates and delivers products and services such as seminars, workshops, and training that’s designed for entrepreneurial women, millennials and at risk youth. Her programs are also captured to enriching the lives of professional women and re-entry citizens seeking personal growth.
Lucinda trains and coaches individuals on the following:

P.M.S system 

  • Personal Platform and Visibility training
  • Marketing and Media training
  • Speaker and Effective Communication training
She is a contributing writer for Black Enterprise and Huffington Post Women.  Lucinda is an author of the best-selling books, The Road To Redemption, Corporate Mom Drop Outs, The Art of Activation and Activate Your Vision. Her books teach readers the foundations of living an extraordinary life against all odds.
1-IMG_0173Lucinda is the recipient of the 40 Under 40 Rising Stars of Westchester and Putnam County, her leadership advice have been featured on The Today Show, AriseTV, SModa- International Spain Magazine, The NY Post, Fox 5, News 12 NY, NY 1, The Daily News, The New York Times, Essence Magazine, Ebony Magazine, ABC Money Matters, Black Enterprise, Dr. OZ, The Bethenny Show, CNN iReport, Hot97, Radio 103.9 NY, Tom Joyner Morning Show, as well as numerous online publications and over 100 online radio shows.


Personal StoryIMG_1315 






She was only 18, a freshman in college, her entire life in front of her; and with one, life-altering choice, it changed.

The campus views and the liberating spirit she had just about grown accustomed to were replaced by the dull images of gray cement floors, painted yellow lines, and the removal of her freedom. Her poor choice, one that she fully accepts as her responsibility, landed her in the Federal pen for 4 1/2 years and 5 years on Federal probation.

Since that time, she had been on-fire to inspire, encourage, and uplift women; to teach them how to learn from their experience, tap into their gifts, and greatness, and build a business that makes a difference to them and to others.

Lucinda Cross-Otiti resides in Westchester NY, with her Husband Bayo Otiti pronounced (O-tea-tea) and her 3 children.



Activate Your Vision (TM), Activate Your Life! (TM), The Art of Activation (TM), Seat Belt Chronicles (TM), Activate Your Vision Board Kit (TM), Activate Your Wealth (TM), Activate Training Certification (TM), and The Activate Experience (TM) and The Activate Challenge (TM) are trademarks of Activate WorldWide Inc.

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  1. […] Lucinda Cross: Met her through Tamika McPhaul (and Robin Scott).  I emailed her to get information about her services and an upcoming mastermind group.   Her assistant had already sent me a very detailed email that answered all my questions, but within a few hours after the email was sent she made it her business to initiate personal contact and spent 30 minutes on the phone answering questions. Who does that? […]