Meet Lucinda Cross the Chief Activator, Master Coach, Best Selling Author, Award Winning Speaker and TV Personality. She is known as the Go to Girl  for Taking Massive Action and America’s Favorite Vision Board Queen. Ultimately her work is about helping others live a life of fire, fun and freedom.

The Activate platform and brand is about building a business that fits the lifestyle you deserve and desire to live, travelling the world, making your first six figures in your business, writing best selling books, get non-stop booking request to be a speaker, get paid for appearances, get called by TV Producers on a weekly basis, get more prayer time in, have more intimate moments with your loved ones, work when you want, where you want, how you want without compromising your brand…test the waters and get #Activated. 


Lucinda Cross is a Master Coach, best-selling author, award winning speaker, TV personality, spokesperson and 20150218_150943energetic teacher of personal and professional development. In 2006, she started the brand Activate Your Life Today! and is the President of Activate WorldWide Inc. Her company is a boutique leadership services firm that specializes in the delivery of personal and professional development enrichment programs. Such as:
  • Adversity
  • Communication
  • Creativity
  • Goal-Setting
  • Productivity
  • Reinvention
  • Time Management
  • Motivation
  • Innovation
  • Leadership
Lucinda creates and delivers products and services that include but are not limited to seminars, workshops, curricula and training that are developed for professional women, millennials and at risk youth. Her programs are also captured to enriching the lives of professional women seeking personal growth.
She is a contributing writer for Black Enterprise and Huffington Post Women.  Lucinda is an author of the best-selling book, The Road To Redemption, Corporate Mom Drop Outs, and The Art of Activation. Her books teach readers the foundations of living an extraordinary life against all odds.
lucindabook-page-001Her newly released book Activate Your Vision is now available at Barnes and Noble and Amazon.

Founder of the popular Activate! Experience. Held annually, Activate! presents a series of informative events with the purpose of “activating” the hidden potential inside of others who dream BIG. Activate Men has just been formed and these events help to encourage men and women to live fulfilling and purpose driven lives.

Lucinda is the personal and professional development expert for several non-profit organizations, business development centers and her leadership advice have been featured on The Today Show, AriseTV, SModa- International Spain Magazine, The NY Post, Fox 5, News 12 NY, NY 1, The Daily News, The New York Times, Essence Magazine, Ebony Magazine, ABC Money Matters, Black Enterprise, Dr. OZ, The Bethenny Show, CNN iReport, Hot97, Radio 103.9 NY, Tom Joyner Morning Show, as well as numerous online publications and over 100 online radio shows.

Personal Story 

SheIMG_1315 was only 18, a freshmen in college, her entire life in front of her; and with one, life-altering choice, it changed.

The campus views and the liberating spirit she had just about grown accustomed to were replaced by the dull images of gray cement floors, painted yellow lines, and the removal of her freedom. Her poor choice, one that she fully accepts as her responsibility, landed her in the federal pen for four-and-a-half years.

Since that time, she had been on-fire to inspire, encourage, and uplift women; to teach them how to learn from their experience, tap into their gifts, and greatness, and build a business that makes a difference to them and to others.

Lucinda Cross-Otiti resides in Westchester NY, with her Husband Bayo Otiti pronounced (O-tea-tea) and her 3 children.

2Pingbacks & Trackbacks on About

  1. […] Lucinda Cross: Met her through Tamika McPhaul (and Robin Scott).  I emailed her to get information about her services and an upcoming mastermind group.   Her assistant had already sent me a very detailed email that answered all my questions, but within a few hours after the email was sent she made it her business to initiate personal contact and spent 30 minutes on the phone answering questions. Who does that? […]