People like to know what to buy, why to buy, when to buy, and how.
In terms of writing and content there are 3 styles of writing.
Aristotle talks about persuasive writing: ethos, logos, and pathos.
- Ethos is the style of persuasive writing that appeals to credibility
- Logos is the style of persuasive writing that appeals to logic
- Pathos is the style of persuasive writing that appeals to emotions.
If you are considering writing a compelling sales page. Take a look at this image and start to write compelling copy for your products and services.
Interested in getting help with your copy inbox me at lucinda@lucindacross.com and ask about the Hot Copy session.
Written by : Lucinda Cross
