Lucinda Cross is a best-selling author, internationally known speaker, spokesperson and energetic teacher of  personal and professional development. In 2006, she started the brand Activate Your Life Today! a leadership services firm that specializes in the delivery of personal and professional development enrichment programs. Lucinda creates and delivers products and services that include but are not limited to seminars, workshops, curricula and trainings that are developed for professional women, young adults and at risk women and youth. Her programs are also captured to enriching the lives of professional women seeking personal growth.