The business building process has many levels, and many people come to me for coaching for visibility and marketing strategies that open doors but they complain about the fear of charging what they are worth.
I believe that Fame and Fortune are twin sisters. Don’t run for the spotlight to be seen, but you fear charging because you believe that charging will keep you from getting your foot in the door. In my experience and observation- professionals get paid, amateurs get swayed.
Choose which one you want for your brand and business and let’s get this money.
It’s normal to feel empathy or sympathy for those who are struggling financially. Luckily, with the career you’ve chosen of providing useful information, you can help those people succeed.
You’ll feel good about yourself and the ones you help will be lifelong customers. You’ll both benefit from the help you give. As an entrepreneur who is in the business of helping others achieve success in whatever niche you’re leading, you should go above and beyond.
That doesn’t mean giving away all of your knowledge and secrets for free, but the products you do offer should have meat in the content and go beyond a simple freebie that you secured from the Internet.
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“Small opportunities are often the beginning of great enterprises.”
