Productivity: Are you beating a dead horse?

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Be Unstoppable

The value of today. I never really understood the value of each day until my mom passed away…I never really understood the value of today until my freedom was snatched away. Today is a defining moment. I live for today. I grind for today. I love for today.~ Lucinda Cross~

What is stopping you from doing and being all that you can be?

What is stopping you from going where you want to go?

What is stopping you from saying what you want to say?


The more you look deep within and realize that there is bliss just waiting to be exposed. No on can stop you but you.   To change at a deep level, you have to go within and find those old beliefs, confront them, and trash them.

This is what Steven Pressfield had to say about this: “RESISTANCE will tell you anything to keep you from doing your work. It will reason with you like a lawyer, or jam a nine millimeter pistol in your face like a stick-up man.”

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New York’s own Lucinda Cross to be Recognized at the United Nations

ACTIVATE! New York’s Lucinda Cross to be Recognized at the United Nations-BMORENEWS Global Forum on Women’s Empowerment

Lucinda Cross is an award-winning business leader and one of today’s most dynamic voices on the subject of personal and business success.  She also counsels and mentor women to Activate!


ACTIVATE! Lucinda Cross: Cross was recently featured on the Tom Joyner Morning Show and announced to be a featured author at The Congressional Black Caucus Author Pavilion in September.

(NEW YORK – June 15, 2012) – BMORENEWS announced that Lucinda Cross will be recognized for her dynamic entrepreneurial spirit and determination to succeed. Cross will be recognized with honorees on Friday, June 15th at the United Nations during the BMORENEWS Global Forum on Women’s Empowerment.


Lucinda Cross is a Visibility Coach & Platform Strategist specializing in supporting women in leveraging and monetizing their message.

Lucinda Cross is the best selling author of The Road to Redemption, which is a life story of how she went from being an 18 year old freshman in college to making a life altering decision that resulted in serving a 4 1/2 year sentence in Federal prison. Lucinda has since then made it her life mission to inspire, encourage and uplift women to build businesses from their message and experience.  Lucinda graduated from Mercy College, left her corporate job and has built several successful business’s, married the man of her dreams, and is now raising a family and speaking nationally on overcoming fears and obstacles against all odds.

She is the CEO of LC Associates and has been branded as the Activator!  Mrs. Cross is the author of Corporate Mom Drop Outs, and a contributing writer for 3 other best selling business books. She is also co-owner of the Super Mom Entrepreneur Conference and Expo. Her journey into entrepreneurship began when she became a mom and she has been building businesses ever since.  She has defied all the odds both in life and in business and has mastered the ability to turn adversities into advantages.  She travels the world sharing her message and inspiring women to Activate in all areas of life!

Mrs. Cross has been featured on ABC, NBC, Black Enterprise, NY1, NY Daily News, Essence Magazine, Tom Joyner Morning Show, WLIB the Al Sharpton Show, Black Star Web, and over 100 internet talk radio shows and several blogs including Babble.com, Top 50 Mompreneurs 2012, #2 on the Top 100 Mompreneur Blogs to follow by http://www.blogtrepreneur.com, and more.

For media or bookings please contact Jeny Murillo at assistant@lucindacross.com. Cross is available for in person and virtual media appearances as well as conferences, seminars and symposiums.


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Embrace the “oops”

If you’re not making mistakes, you’re not moving. (Lucinda Cross)

In my world it is hard to learn to Activate if you are scared to make mistakes.  If you are afraid of error and embarrassed by messing things up.  Many times I had to laugh at some of the senseless mistakes that taught me how to be consistent, patient and have a “good is good enough” attitude in order to get things done.

Here are some mistakes that really made no sense but I learned valuable lessons from.

Mistake #1: Responding to an email without removing certain individual names attached to it. So I sent it to Jane, Shawn and Rachel when the email was for Jane.  I just clicked reply instead of bcc’ing the others.

Mistake #2: Not locking my cell phone, so my client that I just got off the phone with hears my 1 yr old dialing her number and me singing “For the love of money” by the O’Jays in the background.

Mistake #3: Forgetting to do a spell check, I sent my newsletter to 12k people with the title “Forgive and Fourget”, instead of “Forgive and Forget”….duh…

Mistake #4: Not charging my phone before a radio interview and or teleconference.

Mistake #5: Leaving my dress hanging up by the kitchen where I just made garlic shrimp. (there is no perfume that can remove the fresh garlic smell out of your dress minutes before you have to put it on)

Mistake #6: Scheduling a group coaching call on the same night of my anniversary. (not a happy hubby)

Mistake #7: Parked in NYC parking lot (ridiculously expensive). Left the house w/o cash, changed pocket books and forgot to put my wallet in. (Thank God I had some books in the trunk to sell or else I would have been walking home)

Embrace the oops in your life, it may take some getting used to because no one likes to make mistakes, but guess what, we are not on America’s Next Top Model and Simon is not judging our every move.

Mistakes prep us to do something risky, challenging, something out of our comfort zone.  A mistake is something often unplanned something unexpected, an odd outcome or side journey, usually something that alerts us to either get going or slow down.  Next time you make a mistake ask yourself, what can I make of this? What kind of bonus is this?

Make mistakes and keep it moving.


Lucinda Cross is a Lifestyle and Business fire starter specializing in women’s success. She is the CEO and Founder of Activate!, Author of Corporate Mom Drop Outs, Founder of Praying Moms.org and Activate Me 24/7 Membership. She is also co-owner of the Super Mom Entrepreneur Conference and Expo. Her journey into entrepreneurship began when she became a mom and she has been building businesses ever since as a mompreneur. She has defied all the odds both in life and in business and has mastered the ability to turn adversities into advantages. She travels the world sharing her message and inspiring women to Activate in all areas of life! Her new book “The Road To Redemption: Overcoming Life’s Detours, Obstacles and Challenges” is set to release in Mar 2012.  You can find out more about Lucinda Cross or request to hire her for your upcoming conference, seminar, graduation or celebration by emailing her agent at  lcspeak@mahoganycommunications.com or simply connect with her on Facebook http://www.facebook.com/lucindacrossspeaks.com , Twitter @lucindaspeaks.



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Dear Self,

Dear Self,

I want you to understand that you are responsible for the success or failue, improvement or stagnation, your own actions and reactions, you are responsible for creating your visions and dreams and setting your own goals, you are responsible for believing in yourself, for improving yourattitude, for developing positive habits and getting rid of the negative ones, you are responsible for your success, manging your time, ceasing opportunities and controlling your emotions.


Here are a few words I wanted to tell you today.


I love you today!

I honor you today!

I value my time today!

I respect you and others today!

I am growing stronger today!

I am expecting a miracle today!

I am on time today!

I am prepared today!

I am using my creativity to shine today!

I am focused today!

I am showing up in the world differently today!


Today is my day to make a difference!


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Her WORDS were like broken glass, but I am not bleeding.

Have you ever been in a situation where you are not sure what is going on and why?  Have you ever been publicly embarrassed, humiliated and put to shame? Have you ever been on the receiving end of “constructive feedback” which felt more like an attack? Have you ever had an experience where the experience of a past wounding has re-surfaced?

Allow me to share a recent experience with you. My hope is that within my experience you will see opportunities for leadership development, mindset mastery and professionalism.

Here is a short story of what happened.

As I approached the floor to deliver my presentation, unscripted, unrehearsed, on purpose, straight from the heart and raw, I slowly started to cradle the hearts and minds of those who are on the road to success, yet not sure if it is their season.  My presentation was titled “Permission to Succeed”.  I shared the importance of giving yourself the okay to do what you were called to do without doubt, fear or guilt.

I shared several of my favorite stories. The first story related to the butterfly in the cocoon and understanding the importance of letting go and letting God. The 2nd story was about the lion and his pride and the importance of traveling with those who are in alignment with your vision. The 3rd was about missing an opportunity to earn 7 figures.

I highlighted the importance of seizing your blessing when presented.  I emphasized the importance of placing ourselves in a position to actually receive the promises of God. I closed asking each audience member to give themselves permission to succeed.

As I was presenting the room was full of nodding heads, note takers, watery eyes and people who felt good to see that what they have been going through and growing through is part of the process. After being told to extend my presentation 5 min, I closed and proceeded to sit down, feeling as if God has used me as a vessel to get his message across once again.

As I approached my seat, a “leader” decided to provide “constructive criticism” right then and there.  The thing is, her “voice” did not bring words that encouraged, empowered, and inspired, her voice felt like the enemy that has come to kill, steal and destroy.  The “voice” spoke with a smile:  “Your opening was great but……you would have had the opportunity to speak at my organization …….but now you’re not…you were all over the place…….. you need a coach, you are not a speaker…you are not the main speaker… here is my card email me and I will tell you more about what I thought!


Candidly I admit that I felt like crying. When I heard this voice, I began to cringe and my stomach began to knot, my throat started to get dry, this time the “voice” had a different face, different race, same “voice” that does not give constructive criticism but destructive criticism. She did not pull me to the side as a loving mentor. She did not speak in a manner that made me feel worthy to share my gift with the world.   Her sharp criticism reminded  me of another time when the “voice” rose up against me.   I heard this voice the month I decided to drop out of corporate America and stand up for myself. My supervisor said the same thing using different words. The “voice” said, “Lucinda who do you think you are, no one cares about what you have to say, why don’t you stay within your job description, we don’t need your ideas, you are not in a position to…., you are not smart enough to …., I am the boss and you are the….no one cares who Lucinda Cross is, just stick to what I tell you to ….”

I walked into work every day with a positive attitude as I did with this presentation.  80% of the audience came to me personally to say thank you. My superiors at my job appreciated my creative ideas except for the “voice”.

·         What do you do when you run into the past, with a different face?

·         How do you handle an uncomfortable position?

·         How do deal with public embarrassment?

·         How do you respond to a person of stature that has used their tongue as a double edge sword?

I don’t profess to be a professional speaker, but I do profess to be a speaker with a message, inspiring, unscripted, raw, real and effective.  I no longer seek perfection, but I do strive daily to serve at a high level of excellence.   I must remember and I want you to remember as well, that you are valuable and precious and life is too short to worry about what people think about your gift, talent, skills and abilities.

I would love your feedback on this situation and how you would have dealt with this or have dealt with this in the past.


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Mondays Prescription: Fear Is Not The New Fad

People talk so much about fear these days that is has become a convenient excuse just to sit in the corner and not take action.  Being fearful should not be a fad and it is not cute as my mother would say.  Giving your power away to fear is like a Lion giving up his position in the animal kingdom.  Its normal and human in nature to be afraid of the unknown, but don’t let it dominate you.

Life doesn’t reward quitters, towel throwers or forfeiters.  If a lion doesn’t conquer his fear, he would not be able to hunt the wild game; he would die from hunger all because he was afraid. So how does the lion conquer his fear, he goes after the big game.  Game that is bigger and sometimes faster than him/herself.

We must be like the lion and roar, stop rattling like a snake and roar like a lion or lioness. Lions are very social and live in families called prides, notice the word pride.  They are amongst other fearless lions.  When you observe the lion in nature, you will notice that it is best described by its strength, natural dignity and demand for respect. The lion is born as a powerful creature and power naturally comes to it. (you attract what you are)

Each of us was not born with fear in us, which is something we decided to adopt.  We told ourselves that fear can conquer us, shake, rattle and roll us around.  You must remember your birth right.  You are born powerful, fearfully and wonderfully made, just like the lion.

Get your roar back by doing the following:

  • Hold your head high – even in times of conflict – conduct yourself with dignity and demand respect
  • Stand tall, remember your birthright of power is moving through you at all times
  • Showcase your authority (not by dominating and being arrogant) but lead others with a loving heart, love conquers all
  • Protect your pride, stand up for what you believe in, protect your vision, and be aware of enemies and friendemies (friends that really don’t like you).
  • Have courage to act and move when needed.
  • Have faith

No matter what you have been through that may be paralyzing you, no matter what traumatic experience you have encountered now or in the past.  We all are fearful of something, someone or someplace.  But you cannot sit there blessed with and gifted to paralyze yourself.  You are cheating the pride from having a strong powerful leader; you have to go from crawling to walking at some point, so why not stand tall NOW.

Make sure you are signed up on my email list to inspired.

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The Fearmonger: What would you do if you had no fear?

I think it is time that we get rid of the inner critic.

What would you do if you had no fear?

What fears are stopping you from rising to your full potential?

Some entrepreneurs I work with consider fear as a motivator, and others consider fear as an illusion.  Whatever the case may be if you are like most of us, fear raises its ugly head the minute you decide to do something positive, and productive for yourself or others.

Ask yourself: Can I see my future or what my future will be like if I continue to hold on to the fears that are deceiving me?

The biggest mistake most entrepreneurs make in their building and development stages is allowing their fears to be the decision maker.  In my opinion, either you face the fear or allow the fear to face you.  Somebody has to surrender and it should not be you.  Fear can only survive and exist as long as you allow. You have to be willing to reinvent yourself and shift your mindset so that your fears have no power.

I suffered for many years from fear of success.  I would constantly self sabotage myself by either procrastinating or cause an internal distraction.  Sounds crazy right? Well, I was out of my mind at the time, not any more, I now “seize the opportunity” when one arises.

Since fear is the foundation of ignorance, I encourage you to become aware and knowledgeable of what you are facing.  Make a list of the fears you have about love, money, business, marriage, and entrepreneurship.

Tackle a new fear every month on your “conquer fear” list.  Watch how taller you begin to get and how higher you will begin to reach. Remember fear stunts your growth. It’s time to become like a giant.



Lucinda is a teacher, an innovator, a change agent, and an author.

Lucinda uses speaking, training and mentoring to help business moms attract quality clients and grow their business effortlessly by becoming an expert in their field.









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