Interview by: Dorit Sasson
Giving Voice To Your Story Podcast
Activate your vision with courage and strength.
Research shows that people who have a vision supported by goals are more likely to achieve their goals than those who do not. Lucinda Cross knows what it takes to reach high heights of success and how to navigate this journey with courage. Tune-in for an informative chat with Lucinda on the in-s and outs of what it takes to have the courage to stay the course of faith.
I know what it’s like having a desire to attend a conference or function and your financial ends don’t meet. Some events I have attended have cost me up to $2500 just in ticket price so trust me I get it. Attending conferences and events can be the quickest way down Broke Lane. Even the early bird rates seem a bit much at times. I understand.
This year for Activate we are dedicating all sorts of specials to make it easier on the pockets. One thing I can say about being strategic about the conferences I wanted to attend in advance worked out 80% better than waiting till the last minute.
For example: If you plan on travelling to an event in the Fall get your flight and hotel in the Spring. If you plan on travelling to an event in the Winter get your flight and hotel by Summer the latest. This way you get a great rate and your focus is now getting your conference ticket. (more…)
I had the opportunity to finally meet my coach face to face. We have been coaching together since 2009, this was truly an epic moment for me.
We talked, we laughed, and we laughed some more, then it happened…
A great coach can see the concern behind all the MAC and NARS. She says, “Lucinda what is going on?”
I tell her half of the concern.
“Bayo (my husband) wants to go to Essence Fest and I am not sure about going.” She said, “Why not?”
I begin to tell her about my deep desire to be a part of Essence Fest Empower U. I tell her all the great things that have transpired since the article release in January. I tell her about the snow ball effect with the media and how it only makes perfect sense to conclude my vision board tour in NOLA and bring my husband along. She begins to break it down about target, timing and season. She reminds me of how supportive my husband has been of my travels, ventures and media imposing in our homes and in our lives. She asked me why I would want to bring him to NOLA for more of that frenzy when it should be a time for having fun, networking and celebrating with him. She asked me again, why would I want to do a focused vision board workshop in a place designed for concerts, fun and unlimited drinks. Why would I think people would be focused on a vision board when they are there to hear their favorite artist perform, dance the night away and
attend the day parties? She informed me that Essence Fest may not be the place for me to conclude, maybe not this year and not this time.
She closed out by saying “take a chill pill, and go with your husband to Essence Fest for fun and be free.”
That moment of questions and reasoning took a huge weight off my back. I now ask you:
* What are you holding back from experiencing because you are not on the agenda?
* What opportunities are you missing out on because you are forgetting the “work hard, play hard rule?”
* When will you put down the business hat and pick up the “carpe diem” live life hat?
As the go-getter I am, I could have easily went down to NOLA and hosted my own event. I am getting emails from media and people who are asking if I am coming down to do vision boarding. What is more important to me is the time with my best friend, lover and supporter, just to be a part of the grand experience. I never been to Essence Fest before so why not enjoy the experience first.
I just received my coaching schedule for the #BESummit. Talk about super duper excited, you know I will keep you in the loop on the journey. I have to speak at a Boarding school in DC on Thursday, and Friday I will be arriving in ATL gearing up to be of support to the entrepreneurs and visionaries in attendance.
Be sure to register for the upcoming #BESummit!
Save BIG on one-on-one #coaching, use code ESCOACH for $100 off.
Create a marketing mix to get your vision and message exposed. Pictured below I am with my mom and my hubby at my first signing in 2009. I took my time, I scouted my market, I listened. I made connections before the book was completed. I supplied based on a need.
That night I sold over 200 books and over 300 online. About 40% of the people who came I did not know. I walked into libraries handed out fliers, met with PTA teams, went into unemployment offices, passed out fliers at nail salons, beauty shops, parking garages, Girls Scout meetings, met with Day Care center directors and all. You have to do more than post on Facebook.
The ground work to make that special connection is vital. After the signing, I was called to do my first TV interview on ABC News Money Matters. Don’t commit brand suicide because you are rushing to put out a premature product and not doing the work to get results.
4 ways you can build the buzz around your vision:
1. Write it out via blogging. I blogged about everything pertaining to moms leaving their jobs, moms who were working on a side hustle. I made friends with as many mom business owners and mommy bloggers. It takes time to establish your blog but the results are well worth the effort. Keep your social media messages fun, light and informative…leave the heavy conversation for your videos or conference calls. (more…)
Activators here is my message for you: Anything less then awesome gets thrown out the door. If you are going to create it, make it awesome, if you are going to say it, make it awesome, if you are going to plan it, make sure it knocks the socks off of your audience. Got it?