Brand

Your Message Has Purpose

Reason #8 to attend the Activate Conference:

images (14)You know your message has purpose and now others need to know it.

When you speak, you want others to listen. When you write, you want others to read it. Why? Because you’ve realized your words move mountains. For you, talking and writing is more than a method of communication, it’s a tool to inspire, educate, uplift and rebuild. Your message doesn’t just show that you’re intelligent. Your message has a purpose and now others need to know it.

The Activate Conference with Lucinda Cross is going to ignite the flame of your words and kindle that fire until your words are explosive! You have a message that has been building from experiences, journeys, the sweet smell of victory and the burning sting of defeat. All of that has marinated into a message and once you learn how to craft it, you’ll be a force to be reckoned with. The Activate Conference will be led by people who have built messages and platforms that reach beneath the surface. It will be attended, by people like you, who know their message has a purpose and they are ready to share it with others.

You’ve probably asked yourself “do my words have weight because they don’t captivate my audience?” or “how can I show people that the story I have is worth listening to and learning from?” The answer is by surrounding yourself with professionals with proven results. You must be in the company of people who know how important it is to build a message, share it with others and watch the sparks fly. The Activate Conference’s speakers and panelists will show you how to enhance your message and brand.  When you attend the conference, you won’t have to worry if your message is strong enough or if people will listen to it. After you leave the conference, all you’ll be thinking about is how you’ll manage the abundance of new speaking requests.

Shannon Henderson ImShannon.comThis countdown blog has been provided by Shannon Baylor-Henderson, your “Start-Up Coach” from ImShannon.com.

 

// Comments Off on Your Message Has Purpose

Is Your Writing Boring?

People like to know what to buy, why to buy, when to buy, and how.

In terms of writing and content there are 3 styles of writing.

Aristotle talks about persuasive writing: ethos, logos, and pathos.

  • Ethos is the style of persuasive writing that appeals to credibility
  • Logos is the style of persuasive writing that appeals to logic
  • Pathos is the style of persuasive writing that appeals to emotions.

If you are considering writing a compelling sales page. Take a look at this image and start to write compelling copy for your products and services.

 

Interested in getting help with your copy inbox me at lucinda@lucindacross.com and ask about the Hot Copy session.

 

// Comments Off on Is Your Writing Boring?

5 Things To Consider Before You Hit The Stage

Keynote: Passion Into Profits Conference in NY

 

Presentations require energy and effort.  This will give you the edge you need in order to rock your audience and give them more than what they expect.

Here are 5 ways to set your next presentation on FIRE that I personally use:

 

 

 

  1. Try your best to find out about your audience and the state of mind they are in. This will help you to craft the right message and have the right amount of energy. Think of what your audience is expecting and then surprise them by doing more.
  2. Guy Kawasaki 10-20-30 Rule states that a powerpoint slide should have no more than 10 slides, last no longer than 20 minutes and have no text less than 30 point font. It doesn’t matter whether your idea will revolutionize the world, you need to spell out the important nuggets in a few minutes minutes, a couple slides and a several words a slide.
  3. Give your audience more than two reasons to invite you back for a repeat performance.  Show them that you are an expert in your field. Show your personality; be open and down to earth. Use humor gracefully and graciously.
  4. Take it easy. When it is time for questions and answers consider statements like, “that’s a really good question,” or “I’m glad you asked that.” This will help you to gather your thoughts. These are called “filler responses.”  Filler responses are smooth transitions and are much better than your common um’s and ah’s.
  5. Connect with your audience. Get them involved- intellectually, emotionally and maybe physically without over doing it. This allows them to become a part of the performance. (This is what most concert performers do, they get people to sing along, rock and sway, jump and shout. The people feel like they attended one of the best concerts ever because they were a part of the performance.)

* Have a signature opening and closing. You can play music or a movie clip before you start or you can close with an exercise. Be creative.

After you set your presentation on FIRE and the audience is well fed.  Think about what you want to happen next.  What action steps do you want your audience to take away after your presentation?  Stephen Covey, author of The Seven Habits of Highly Effective People stated” begins with the end in mind.” You should know what you want your audience to come away with and this will help you with delivering a power house, on FIRE presentation.

Check out some presentations on TEDx http://www.ted.com/

Looking to create that signature presentation?

Need assistance with adding some creative spice to your presentation?

Maybe you just need help delivering your message and getting yoru point across…Consider attending the Live Activate Intensive (find a city near you) http://www.activateyourlifeweekend.com

Email me at  lucinda@lucindacross.com

 

 

// Comments Off on 5 Things To Consider Before You Hit The Stage

Part 2: The ABC’s of Being an Irreplaceable Presenter

Speaking at The Girl Exhale Conference in FL 2012

Today we are going to take a look at letters D, E and F when it comes to presenting with power. By learning and applying the alphabet speaker tips, you will become more valuable in every phase of your presentation. And as your value increases, you will become more confident in your presentations, more productive, more vital to event planners, coordinators and those who seek to hire you. This is the alphabet soup for presenters, speakers, or anyone who has something meaningful to say.

Let’s begin…

D-Double dip.  Prepare yourself for the opportunity within the opportunity. This means that you set yourself up for the next ____________(fill in the blank). As a presenter or a speaker you must learn how to be an opportunist. How can you leverage this opportunity to build your list, join a future webinar, tele-seminar or smaller event based on your topic? Find out how you can partner or further support the organization that hired you to speak. This way you can engage the audience and the organization to hear more than your 15min-45min spiel. Presenting is one opportunity but look for an additional opportunity within the opportunity to build your platform and establish a stronger relationship.

E-Energy. Come prepared to fill the room with vim and vigor. Consider some techniques that will help shift the energy. Keep in mind your audience is just as nervous as you are. Ice breakers, music, affirmations or prayer are great ways to initiate the energy in the room. I found props and exercises to be a huge hit for my presentations. It calms my nerves and allows me to find out where the energy in the room is. Once you find out where the energy in the room is, then you can pull from that side in order to engage the other side of the room. If you feel the presentation is running dry or the energy is too low, consider giving them an exercise to do, give away some prizes, call up a few volunteers. Keep the ENERGY flowing. (Know your audience as well, based on the age range and the seating in the room, don’t ask everyone to stand up when the seating is awkward. Avoid the “butts in the face” and “boobs on the back” exercises because of limited space.  Avoid breathing exercises especially after lunch; the worst thing is to have someone breathing on your neck after an onion salad or fish sandwich ~ewwww).

F-Face locution. Remember that your face is talking just as you are presenting. What do I mean by “face locution”? You must be aware of your facial expressions and keep in mind that people are watching your facial reactions. If you look in the mirror and start to do a mock presentation, watch how your eyebrows move, your lips, your eyes, your forehead, etc. Your facial expressions in addition to your tone of voice give your words more definition and power. Your audience is going to respond based on your facial talk. So take a look at a past video you have done, or record yourself and see if your face is in conflict or agreement with your message. We all know the faces our mother used to give us and we know what those facial expressions meant without her opening her mouth. The same goes for us presenters. Watch what your face says…lol It may be cursing your audience out…

More speaker tips tomorrow…. (G, H, & I)

Please leave a comment, share the love by tweeting, posting, or pinning.

Lucinda Cross, The Activator

Are you coming to the One Day Activate Intensive? This is the place to be if you are in the process of building your platform. Check it out and sign up if you feel this is your time to speak it, write it and live it. http://www.activateyourlifeweekend.com

 

 

// Comments Off on Part 2: The ABC’s of Being an Irreplaceable Presenter

Do you remember your childhood dreams?

Do you remember your childhood dreams?  I was inspired after reviewing this video by Randy Pausch on his lecture called “The Last Lecture.”

What are some of your childhood dreams?

How many of those dreams have you achieved?

Make this year the year that you begin to pursue some of those childhood dreams.

Here is a list of some of my childhood dreams:

  • write a book
  • meet the President
  • be a late night talk radio show jockey
  • be on the Huckstables show
  • travel to Africa
  • fly a plane
  • be an Actoress
  • be in the Guinness Book of World Records
  • be on the cover of a magazine
  • walk a modeling runway

 

Comment and share a few of your childhood dreams?

// Comments Off on Do you remember your childhood dreams?

Surround Yourself with Completer’s not Competer’s

Lead from the heart. ~Lucinda Cross

 

 

 

 

 

Surround yourself with COMPLETER’S not COMPETER’S.  Ask God to surround you with people who lead from the inside out. Your goal this week is to check your own heart’s motives and seek out those who are ready to help you complete the mission and not looking to compete with the mission.

Are you a ? leader?
Are you a completer?

If so, I would like to get to know you better. There is a place for us called Hearts Desires in the city of The Land of More Than Enough, come check it out.

 

 

Blessings and Gratitude,

Lucinda Cross

Author of the Best Selling book the Road to Redemption

// Comments Off on Surround Yourself with Completer’s not Competer’s

Get out of the “Waiting Room” in your life

Most people are uncomfortable speaking their truth.

Most people are afraid to step into their power.

Most people get frightened at the thought of  embracing a new mindset. I know I was when it was time for me to come out of my shell and share my most intimate and valuable life lessons.  The moment I embraced my expertise and life experiences my world changed. That is the moment I realized that my story is not about me. My story is about the hundreds of women I am exposed to every month.

Your story needs a stage.  I am not necessary talking about public speaking but your public message to the world that radiates all that you stand for as a women, as a spiritual being.

Let 2013 work hard for you rather than you work hard for it.

Is there is a talent you want to share?

Is there an event you want you have?

Is there a book you would finally like to write?

Your story (your truth), needs a stage, a presence and position in the world.

2013 is the time for being plush, radical and off the radar.  The time to celebrate your story & your voice. Many of my clients tell me they are seeking their purpose in life; they’re waiting for that magical epiphany where their mission becomes clear in terms of speaking/writing.  2013 is the year for main stage, time to get out of the “waiting room” of life & celebrate your voice & your story in a plush, radical & off the radar manner. Here is a picture of my ideal stage for my 2013 celebration?

 

Join me  for the Midweek Activate Push call from 7:00 am-7:15 am every Wednesday and tell a friend. Click here: https://lucindacross.com/midweekactivatepush/

 

About me:

My name is Lucinda Cross and I was Joan of Arc in my former life…just kidding. I am the person you call when you are ready to take your story, your expertise or your experience and create a signature platform. I support women in writing and speaking their truth and standing in their power.

Confidently and Boldly Share Your Story, Boost Your Credibility, Increase Your Visibility Without Selling your Soul! https://www.lucindacross.com/about

Lucinda Cross – The Activator of Your Inner Voice

Heralded as “The Super Woman of “Owning Your Voice,” Lucinda Cross has the super power to take your experience, your story and your message to the world and create profitable opportunities for success by showing you how to set your own stage and build your own platform. Lucinda teaches her clients how to exponentially grow using their voice to speak, write, create programs and events using Activate strategies with little to no support or marketing budget!

Lucinda is available for key notes, trainings, workshops, coaching, interviews. bookings@lucindacross.com

 

 

// Comments Off on Get out of the “Waiting Room” in your life

The Power Dress: Is it time for a wardrobe makeover?

Lately I have been considering a new style of dress when it comes to branding my public appearance.  I went through a phase of wearing plain corporate suits, then fancy suit jackets, then vintage dresses and now I just love to find my dresses in little boutiques in the village of New York.

But I am considering a new style that can really brand my personality and my presentation. A POWER DRESS is what I am in the search of.

Do you have a certain brand style in the way you dress?
Or a hat style or scarf signature?Do you have a certain accessory style or color?

What about that Power dress?  Men have a power suit and a power tie.  I am on the search for that Power Dress since I love wearing dresses so much.

I started to check out some of this elegant lady and I see that the dress adds to her look and speaks volumes in my eyes. Sexy but classy. Daring but Crisp.  I would love to hear what you think and if you have a certain signature piece or style, feel free to post a picture and share.

I would love your feedback.

Here are some pieces I like that Gina Torres, a television and movie actress is wearing.

 

 

 

 

 

// Comments Off on The Power Dress: Is it time for a wardrobe makeover?

New York’s own Lucinda Cross to be Recognized at the United Nations

ACTIVATE! New York’s Lucinda Cross to be Recognized at the United Nations-BMORENEWS Global Forum on Women’s Empowerment

Lucinda Cross is an award-winning business leader and one of today’s most dynamic voices on the subject of personal and business success.  She also counsels and mentor women to Activate!

 

ACTIVATE! Lucinda Cross: Cross was recently featured on the Tom Joyner Morning Show and announced to be a featured author at The Congressional Black Caucus Author Pavilion in September.

(NEW YORK – June 15, 2012) – BMORENEWS announced that Lucinda Cross will be recognized for her dynamic entrepreneurial spirit and determination to succeed. Cross will be recognized with honorees on Friday, June 15th at the United Nations during the BMORENEWS Global Forum on Women’s Empowerment.

___________________________________

Lucinda Cross is a Visibility Coach & Platform Strategist specializing in supporting women in leveraging and monetizing their message.

Lucinda Cross is the best selling author of The Road to Redemption, which is a life story of how she went from being an 18 year old freshman in college to making a life altering decision that resulted in serving a 4 1/2 year sentence in Federal prison. Lucinda has since then made it her life mission to inspire, encourage and uplift women to build businesses from their message and experience.  Lucinda graduated from Mercy College, left her corporate job and has built several successful business’s, married the man of her dreams, and is now raising a family and speaking nationally on overcoming fears and obstacles against all odds.

She is the CEO of LC Associates and has been branded as the Activator!  Mrs. Cross is the author of Corporate Mom Drop Outs, and a contributing writer for 3 other best selling business books. She is also co-owner of the Super Mom Entrepreneur Conference and Expo. Her journey into entrepreneurship began when she became a mom and she has been building businesses ever since.  She has defied all the odds both in life and in business and has mastered the ability to turn adversities into advantages.  She travels the world sharing her message and inspiring women to Activate in all areas of life!

Mrs. Cross has been featured on ABC, NBC, Black Enterprise, NY1, NY Daily News, Essence Magazine, Tom Joyner Morning Show, WLIB the Al Sharpton Show, Black Star Web, and over 100 internet talk radio shows and several blogs including Babble.com, Top 50 Mompreneurs 2012, #2 on the Top 100 Mompreneur Blogs to follow by http://www.blogtrepreneur.com, and more.

For media or bookings please contact Jeny Murillo at assistant@lucindacross.com. Cross is available for in person and virtual media appearances as well as conferences, seminars and symposiums.

 

// Comments Off on New York’s own Lucinda Cross to be Recognized at the United Nations

Twitter Party: 2 Tweet Minimum #BeRedeemed

 

Pre-Release Twitter Party for new book “The Road to Redemption: Overcoming Life’s Detours, Obstacles and Challenges”.

  • No cover charge
  • If you don’t have access to a computer, you can Twitter-pool with someone who does
  • From the comfort of your iPad, phone, laptop or desktop, no need for the shoes that look cute but hurt
  • No need for a babysitter, bring the little bundle of love with you
  • You don’t even have to be home, party right where you are, on the metro, in the gas station, at the salon or in the laundry room…
  • There is a 2 Tweet minimum: meaning you have to post at least 2 tweets during the party or answer 2 questions or answers

Join us this Thursday, April 19th at 1pm ET or 8pm ET for a #BeRedeemed pre-release book twitter party focused on the new book “The Road to Redemption” set to be released on Amazon May 21st. We all have areas of our life where we just need a little nudge in the right direction to get unstuck. We may feel like we hit the “sleep” button on our clock. Now is the time to take control of the life you really want to live. Come chat with us about how the Road to Redemption will show you how to get out of your comfort zone to achieve your goals.

 

Let’s get our tweet on!

 

Come meet your co-host, check out the bonus give-a-ways, and others who have already RSVP’d. Click here for more details

 

// Comments Off on Twitter Party: 2 Tweet Minimum #BeRedeemed

1 2 3 4